A recent report by the "Brand Finance" international trademark evaluation agency revealed the most valuable national brands in the world.
The report pointed out that the trademark report data issued by "Brand Finance" is currently being used to assess the economic reputation of different countries in the world. He added, "Talent and capital are increasingly being transferred from one country to another." He pointed out that "the image and reputation of the country represent his trademark, which can have a significant impact on the economic fortunes of that country."
This applies in particular to smaller countries such as the United Arab Emirates, Singapore, and Switzerland, all of which have developed a favorable situation to attract investment and attract tourism. Whether these countries seek to attract talent or attract investment, the stronger national brands often outperform their competitors in the global market.
Also, CEO of Brand Finance, David Hay, believes that the influence of the country's image on its global brand and the strength of its economy makes its national brand its most important asset.
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