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In China, Bruce Lee's daughter sues a fast-food chain. She claims damages for the use for years, without authorization, of an image representing her father on the chain's logo.
27 million euros. This is what Sharon Lee claims at the fast food chain Real Kung Fu. The movie star's daughter demands that the channel stop exploiting her father's image. The firm, which has several hundred restaurants in China , says it is surprised by the lawsuits and ensures that it is ready to defend itself in court.
China's position on intellectual property is widely criticized
For the Hong Kong press, this trial is a real examination for the Chinese authorities. Is Beijing able to defend intellectual property as it claims since last November? According to the South China Morning Post , " the Party must take note of the awakening of the Chinese on this issue ." The announcement of the trial has also been shared 430 million times on the social network Weibo and calls for boycott of the fast-food chain have multiplied in the past 24 hours.
The case comes when the Chinese position on intellectual property is widely criticized. It was a source of tension during trade negotiations with the Americans two weeks ago. According to the newspaper Global Times China , " Beijing is following the matter very closely and is tempted to send a positive message to the international community ."