Internet brokerage firm frees commissions for investment trusts and stock purchases December 14 13:17
There are a number of online securities companies that offer free commissions when purchasing mutual funds and stocks. Customers who are interested in asset building are becoming more involved, but it seems that the challenge is how to create a revenue source instead of fees.
Internet brokerage firms that offer services on the Internet have increased the number of customers by setting a lower commission on buying and selling stocks than brokerage firms with stores.
However, competition among online securities has intensified, and movements to make this fee free have spread to major companies.
The five major SBI Securities, Rakuten Securities, Monex Securities, Matsui Securities, and au Cubcom Securities have decided to make the fees for purchasing investment trusts free of charge, and will be free for all companies next month. Will be.
Furthermore, from the end of this month, SBI, Rakuten, and Matsui will make free stock trading fees up to 500,000 yen per day.
The goal is to attract people who are interested in asset formation after retirement by making it free, but commissions are a pillar of the profits of online securities, so creating new revenue sources becomes a challenge.
Tomohisa Ishikawa, senior researcher at the Japan Research Institute, who is familiar with the securities industry, says, “Zeroing commissions is a benefit for customers but management becomes difficult. It is time to create a new business model.” .