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Vine Chanel Shine Musket Wins New Chinese Food

2019-12-09T00:16:11.220Z

Recently, the grape varieties Shine Musket, which is very popular in Korea, is expanding its market to China. According to the Ministry of Agriculture, Food and Rural Affairs and the Korea Agricultural and Fisheries Food Distribution Corporation on September 9, domestic grape exports totaled $ 13 million by the end of October this year, reaching nearly $ 14.3 million last year.



Recently, the grape varieties Shine Musket, which is very popular in Korea, is expanding its market to China.

According to the Ministry of Agriculture, Food and Rural Affairs and the Korea Agricultural and Fisheries Food Distribution Corporation (aT) on September 9, domestic grape exports totaled $ 13 million (about $ 15.4 billion) by the end of October this year, totaling $ 14.3 million last year. 16.9 billion won).

Compared to the same period last year, when $ 9.6 million was exported, it was up 35%.

The increase in exports far exceeds the 23% growth in exports, which is attributed to the fact that domestic grapes are increasing their share in the premium market overseas.

The first place is Shine Musket, which accounts for over 90% of exports, and is particularly popular in the Greater China and Southeast Asia markets.

Last year, the country's largest exports of grapes were Vietnam ($ 4.44 million, $ 5.2 billion), Hong Kong ($ 4.10 million, $ 4.9 billion), China ($ 1.69 million, $ 2 billion) and Singapore (1.65 million). Dollars, about 1.8 billion won), and exports to these four countries accounted for 82% of the total.

According to aT, the demand for shine musk has recently increased in the Chinese market, but supply is limited.

In China, few farmers grow the best quality Shine Musket because of their lack of growing skills and experience.

Shine Musket from Japan is very high in quality but expensive.

Domestic production, on the other hand, is highly price-competitive, as the price is between Japan and China.

In addition, excellent storage, transportation, and packaging and refrigeration technologies are supported, and aT expects to remain competitive with Chinese products for years to come.

Domestic Shine Musket is rapidly expanding its overseas sales network based on such competitiveness.

According to Hong Kong and Macau market research, the distribution network of domestic Shine Musket, which was limited to department stores and high-end supermarkets until last year, has recently expanded to large retail stores and online malls.

As demand for Korean shine muskets increased, the distribution channel diversified, aT explained.

"Grape is the only fresh fruit that can be exported to China from Korea, and domestic shine musk is gaining popularity with excellent quality and reasonable prices." It will also work in the market. "

Source: sbskr

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