The organizers of the BrickBlack Middle East Conference and Exhibition confirmed that they were keen to align the event at a time highlighting how to take advantage of the momentum of «Expo 2020 Dubai» in the opening of promising trade opportunities, especially in the shipping sector and the maritime economy, noting to launch a media campaign To promote Expo 2020.

According to a press release issued yesterday, the fifth annual Brick Black Middle East is scheduled to take place on 25 and 26 February at the Dubai World Trade Center.

The Minister of Infrastructure Development and Chairman of the Federal Authority for Land and Maritime Transport, Dr. Abdullah Belhaif Al Nuaimi, said that «Expo 2020 is one of the most prominent trade events organized in the Middle East at all, where the whole world will meet in the UAE», expressing He is confident that industry leaders who will participate in the BRIC Black Middle East dialogues on the conference agenda will enrich the industry with their visions and share many constructive ideas to overcome market challenges.

Advanced infrastructure

For his part, Director General of the Federal Authority for Land and Maritime Transport, Eng. Ahmed Al Khouri, said that «the UAE has the most advanced infrastructure in the region, whether in the area of ​​shipping, airports or telecommunications system, which qualified them to be the choice of the organizers of the exhibition Expo 2020 Dubai.

“From this position, the BRIC Black Middle East Conference and Exhibition will support our ongoing efforts to improve the transportation of goods to reduce operating costs while maintaining efficient performance. We will also listen attentively to the views of industry professionals from Who will participate in the conference sessions and dialogues ».

Shipping industry

“As the preparations for Expo 2020 Dubai continue, the start of the new year sets the countdown to finalize the event, which will be a milestone for the UAE,” Al Khouri said, noting that both government and private entities have made significant strides in the years. The latest to exceed all expectations during this event ».

“In line with these efforts, BrickBlack Middle East continues to provide value to the shipping industry, which is one of the most important ingredients of Expo 2020's success, and the innovative agenda included in the event's agenda,” he said.

Media campaign

"A major media campaign has been launched about Expo 2020 Dubai and its importance," said Ben Plameer, Director of the Brick Black Middle East Conference and Exhibition.

He added that «in 173 days, the world will witness in Dubai what is unprecedented, and this inspires us and nurtures our ambitions», pointing out that «this enthusiasm will reflect significantly on the agenda of the conference and exhibition events, where we added many things that keep pace with the agenda of the ambitious state, and our work To prepare an agenda that will help in this task ».

“There are many reasons why the BRIC Black Middle East 2020 is an extraordinary session with its strength. Through open talks on technology, innovation and development, there is nothing to prevent the shipping sector from taking concrete actions to strengthen industry infrastructure, especially with The outstanding support we receive from senior government officials, and the timing of our effectiveness, in line with the final preparations for (Expo 2020) ».

Assistant factor

Leslie Meredith, Marketing Director of Break Black Events and Media, said: “Expo 2020 Dubai provides us with a catalyst to showcase a range of challenging projects that we will address at the event. The global event will also provide lessons for the development of complex infrastructure, not only "But at the regional level and beyond, to Africa and Asia as well," he said, confirming the growth and expansion of the BRIC Black Middle East.

- Brick Black Middle East launches media campaign to promote Expo 2020 Dubai.