Google wants to enter the world of banking . According to The Wall Street Journal , the tech giant will begin offering checking accounts as part of its strategy to attract more consumers, adding to a sector that has also entered other Silicon Valley colossi.

The project will be called Cache and should be running next year with the support of Citibank as the main financial institution. It will also have a credit union from Stanford University, a traditional ally of the firm founded by Sergey Brin and Larry Page.

According to sources consulted by the economic newspaper, the incursion of Google in the financial field will be gradual, leaving the banking activity to fall in the start-up banks, something that legally could not develop without the proper license. They would also face the scrutiny of the authorities in Washington, determined for months to curb the de facto monopoly exercised by the great powers of Silicon Valley in various sectors of the economy.

" Our focus will be to partner intensely with banks and the financial system, " said Caesar Sengupta, vice president of Google products. "It may be the slightly longer road but it is more sustainable."

Google thus joins the interest of Big Tech in the financial sector. In March of last year, Apple presented its credit card as part of its penetration strategy in the services sector. Months later, Facebook presented in society its cryptocurrency, Libra, an ambition that has already faced opposition from regulatory bodies in Washington. And Amazon has been negotiating with banks to offer something similar to Cache, checking accounts to its millions of Prime subscribers. The ambition of its ecosystems knows no limits.

All of them have been mutating since their origin and now cover fields that for decades were alien to them. Apple, Facebook and Amazon produce content for television and Google controls YouTube, the world's most important video channel. The banking sector could begin to be part of its generous catalog shortly. With such capital reserves, nothing prevents it.

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