• iPhone SE.Apple will launch an iPhone below 500 euros in early 2020

Apple's future looks promising despite having lost bellows in its income statement. The tech giant announced profits of 55,256 million dollars to close its fiscal year 2019, 7.18% less than last year, weighed down by the decline in sales of the iPhone, its flagship product. However, he broke a revenue record in the third quarter and presented a promising forecast for the holiday season.

The technology giant based in Cupertino, California, entered $ 64,000 million in the third quarter of the year, an increase of 2% over last year, with 60% of that revenue from international markets. The decrease in the department of products such as the iPhone, from 51.529 million dollars to 52.301 of the same quarter of 2018, was offset by the improvement in services such as Apple Music, iCloud or the newly released Apple Arcade, from 10.599 million of dollars at 12,511 in the third quarter of 2019.

Tim Cook, the CEO of Apple, boasted of having closed his fiscal year with "unprecedented" results accelerated by services, products such as iWatch or iPods, and the sale of iPads, still a significant factor in the economy of the company.

"With customers and experts showing their enthusiasm for the new generation of iPhones, the debut of the AirPods Pro with active noise cancellation, the highly anticipated arrival of Apple TV + in two days, and the best menu of products and services we have ever had had, we are very optimistic about what awaits us during the holiday quarter, "Cook said in a statement.

In fact, the company hopes to continue breaking brands during the last three months of the year. According to their figures, they will enter between 85,500 and 89,500 million dollars, with margins between 37.5% and 38.5%, which helped their titles to revalue 1.5% in the after-hours market .

The most urgent thing in the short term is still correcting the 13% decrease in iPhone sales, which still represent more than half of the company's revenue. Cook and his trust that the services, which went from $ 39,748 million to $ 46,291 million this year, help offset the slowdown. The impact on the market of the new iPhone 11 must also be verified.

The company founded by Steve Jobs spent 18,000 million dollars on the repurchase of its own titles and 3,500 million that was used to pay dividends. Even so, its capital reserves remain monumental, above $ 200 billion. For something they know it as the cash cow.

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