Etihad Airways, the national airline of the United Arab Emirates, celebrates the launch of the Boeing 787-9 Dreamliner on its daily flights to Milan, with a special ceremony at the stunning Palazzo Clerecci Palace, which was the home of the renowned Clerecci family in the heart of the Italian city.
The event was attended by a number of official figures from both countries, including diplomats, strategic partners, aviation officials as well as a group of social media celebrities.
Etihad Airways chose Milan Milan to be its first destination in Italy in September 2007, and in September of this year dedicated luxury Boeing 787-9 Dreamliners to meet the growing demand for a comfortable and seamless travel experience based on personal guest preferences, reflecting the airline's commitment to the Italian market. .
Robin Camark, Etihad Airways Group Chief Commercial Officer, said that since the launch of our Milan-Abu Dhabi operations in 2007, Etihad Airways has transported more than 1.4 million guests to and from the city and continues to attract many business and leisure travelers. “The great support and welcome we have received from the Italian guests and partners is essential to consolidate our leading position in this important market.”
The Boeing 787-9 is a 299-seat, two-seat aircraft and will be the first Dreamliner to offer spacious passenger seats.
During the event, Etihad highlighted its partnership with the Italian luxury brand, Acqua di Parma, by showcasing its travel requirements on premium black and yellow.
Etihad's partnership with Acqua di Parma began in 2014, when the airline began distributing luxury travel items in the iwan cabin to Airbus A380s. Founded in the historic city of Parma, the Italian company operates under the wing of Louis Vuitton Moi Hennessy Group since 2001 and has collaborated closely with Etihad to design special products for each stage of Etihad Guest experience, in the air and on the ground, with its Cologne fragrance that has not changed since 103 , And a range of other perfumes available in the iwan.
"After 103 years, Aqua di Parma has become an icon of Italian fashion. We are always keen on choosing the companies we deal with, but our partnership with a global airline such as Etihad was a natural choice because of its outstanding services," said Laura Bourdes, CEO of Acqua di Parma. “This partnership is a partnership that is built on shared values of excellence and quality.”
Acqua di Parma has used the stunning mirror hall in Palazzo Clereche's Palace to create a "universe of perfumes"
It features workshops on the manufacture of the branded yellow hat boxes and the intricate handicraft of the crystal capsule of the Notte de Cologne display.