The Abu Dhabi Jewelery and Watches Exhibition will be held from 26 to 30 October at the Abu Dhabi National Exhibition Center, under the patronage of HE Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Tolerance.
The exhibition will unveil the Guinness Book of World Records as the most expensive guitar in the world, where visitors will be able to look at the inlaid guitar with more than 11,441 diamonds, weighing about 1.6 kilograms of white gold.
The guitar was designed by artist Mark Lowe, and was designed by 68 craftsmen, and took 700 days to complete, and Michael Jackson's brothers played some of their concerts using this guitar.
"We used to show a lot of dazzling things at every edition of the show, and this year we chose the most valuable guitar in the world, where we will let visitors know how to use it," said Mohammed Mohiuddin, director of the Jewelery and Watches Exhibition.
Mohiuddin pointed out that the Jewelery and Watches Exhibition is a platform that allows companies to present great new initiatives to create an exciting experience for visitors such as (International Designers Gallery, UAE Designers Gallery and Creativity Award).
"We have developed an innovative vision for this year's event to ensure that visitors spend a fun day with family and friends, with a wide range of designers, 150 international brands and other brands popular with UAE consumers," added Mohiuddin.
A number of brands will be launching new collections for the first time this year. Devji Aurum will present Rawhi Jewelery, Ferrari Firenze will present a new collection called Garbo, and Daisy, one of the new creative collections inspired. From "Flower Petals".
As for Indian companies, some brands are introducing new collections that will be on display for the first time, while artist Ramji Barney, founder of the Bayati Jewelery Company (Dubai-based) showcases exquisite hand-made pieces in India.
In addition, the presence of Brazilian companies will be prominent this year, including (Gold Design, Zanata Casa, Sweet Home, Nogedge Mason, Casa 57, Mallorca Jewels, Carol Kaufman Jewelery, Gold Suites, Gold Design Perfumes, Su Carlos Moranos, Renda). By Camilla Ares for Fashion).
The exhibition brings together unique pieces from brands from around the world to give visitors the perfect opportunity to discover collections that are not readily available in the UAE, where famous brands from 25 countries including Lebanon, Bahrain, Hong Kong, Italy, Turkey, Thailand, Singapore, USA and UK.
Primus, established in 1959 in Thailand, will showcase luxurious handcrafted diamonds.
Amwaj Jewelery, Abdullah Al Masaood & Sons in addition to other names will offer exclusive collections to suit all requirements, such as daily wear jewelery to trendy pieces specially designed for brides.
Visitors seeking gemstones will also find unique collections when they visit the Dusol Dahmani, Alyssa, Nsouli and Zein platforms, offering a wide range of wedding jewelery decorated with a variety of gemstones such as rubies and emeralds.
Visitors can enjoy wearing pieces of jewelry through a virtual display, where they can browse through a wide range and wear different designs in a short time without having to put on their bodies.
The exhibition will offer visitors an electronic gift bag as well as a variety of special offers and coupons to use during the exhibition using their mobile phones.
Ladore, a 150-year-old French classic pastry company, will partner with world-renowned chef Matthew Kenny, launching a healthy menu dedicated solely to the show's days.
The Jewelery and Watches Show Abu Dhabi is organized by Reed Exhibitions, and its partners, Maseru, the luxury design partner, Rotana Hotels, the official hotel partner, and Bentley, the official luxury partner.
Sponsors include the International Geological Institute and the Abu Dhabi Businesswomen Council.