The French Exhibition Company (Covrex), which oversees the French Pavilion at Expo 2020 Dubai, has launched a promotional campaign that included 600 screens spread across major French cities, coinciding with the start of the countdown to the launch of this international event hosted by the UAE for the first time in the Middle East. Middle.
Covrex, the body responsible for the implementation of the French pavilion, launched a promotional campaign in the Paris Metro and French stations, in cooperation with the management of «Mediaransport».
The campaign, which runs from October 15 to 21, includes 600 screens distributed in the Paris Metro and stations in Paris, Lyon, Lille, Toulouse, Nice and Strasbourg. It aims to highlight the French participation during the Expo 2020 Dubai and to mobilize the efforts of all French actors.
Mediatranspor General Manager Valerie Ducan said: “Mediatranspor is a fully French company that has made innovation a key focus of its growth, especially with the deployment of digital displays, focusing on enhanced interaction and different service delivery channels. We welcome our partnership with Cofrix in the French Pavilion and our contribution to highlighting it to all innovation players and the wider public. ”
“The French Pavilion was inspired by light, as a symbol of transport, and will focus on seeing France in the international arena and be an exceptional interface to make our country more attractive during Expo 2020 Dubai,” said Erik Lanket, Commissioner-General of the French Pavilion. He added that there is a year separating us from the opening of «Expo 2020 Dubai», and commissioned (MediaTransport) to promote the French pavilion, as a French company specialized in communication on public transport with «Metrobus» and «Mediagar», and this lighting to reflect the experiences awaiting visitors The French Pavilion since the foundation stone was laid, and during the six months of Kspo 2020 Dubai) ».