Beer sales in September Growth of more than 10% due to last-minute demand, etc. October 10, 17:25
Major beer manufacturers have sold more than 10% last month, including beer and sparkling liquor, thanks to the so-called last-minute demand before the consumption tax hike and the effects of the Rugby World Cup that opened on the 20th of last month. It became growth.
According to the summary of four major beer manufacturers, sales of beer, sparkling liquor, and “beer” including “third beer” last month were 24% compared to the same month last year. 17%, Suntory 16% and Asahi 11%, each company showed a high growth of over 10%.
This is due to the fact that there was a rush in demand ahead of the increase in the consumption tax rate on the 1st of this month, as well as the start of the Rugby World Cup and increased sales at venues and restaurants.
Among them, Kirin, which handles beer exclusively sold at the venue of the Rugby World Cup, posted a high growth rate exceeding 20% last month for the first time in 10 years.
On the other hand, major beer manufacturers are concerned that there will be a reaction to last-minute demand from this month and want to prevent a significant drop in sales by introducing new products.