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Google does not want to pay neighboring rights to publishers in France, as provided by law. And for this the US digital giant will change the display of its services, including Google News.
Copyright, right neighbor ... but what is it exactly? Neighboring Law means that Internet giants pay for free content. The neighboring right was created for the press by the Copyright Directive and adopted on March 26th. For the benefit of audiovisual publishers and press publishers.
This law, which should come into force in the coming weeks, aims to charge for the return of their content on the sites. Objective: to offset the loss of traditional advertising revenue. A text that was the subject of difficult negotiations . The digital giants, the GAFA have opposed press companies and publishers of music, cinema.
A question of principle for Google
From the end of October, this copyright directive will be transposed into French law. Google has warned that it will not pay the press publishers referenced on its search engine.
And for that, the Net giant will change the Google News display rules. The site will no longer display snippets of articles and photos. But only titles and links. Unless the publishers give their permission.
For Google, it's a matter of principle, as its vice president of media Richard Gingras explained: " We do not intend to pay a license for the retrieval of an excerpt from a content ".
The advertising market
This coup made the French Minister of Culture react. For Frank Riester, Google's position is " inadmissible ". Same reaction from the French publishers, for whom the GAFA are killing the press.
Because the introduction of a neighboring right must recover advertising revenue. For ten years, there has been a switchover in advertising. One example is the mobile phone, which is today the most used support for connecting to the internet. Only 10% of advertising revenue goes to the media, 90% goes to Google and Facebook.