The launch of new wearable devices and phones, as well as price and value-added promotions, are driving consumers to the GITEX Shopper, which kicked off yesterday at the Dubai World Trade Center.

In a statement on the sidelines of the launch of the new edition of the exhibition, the Dubai World Trade Center (DWTC) said the discounts reached 40 per cent, with 37 exhibitors taking part.

Majid Saif Al Ghurair, Chairman of Dubai Chamber of Commerce and Industry, opened the exhibition in the presence of Hilal Saeed Al Marri, Director General of Dubai World Trade Center Authority and Director General of Dubai Department of Tourism and Commerce Marketing.

Current session

Avinash Shanbujo, Executive Director of Exhibitions Group at the Dubai World Trade Center, said: “The current edition of GITEX Shopper was attended by 37 exhibitors from the UAE, Turkey, Poland, Singapore, Malaysia and Taiwan”. "There are significant competitive manifestations in the exhibition in offering discounts ranging between 20 and 40% on different goods."

"The new smartphones and wearable devices, as well as the new 10th generation laptops, are among the main attractions for consumers in the new edition of the exhibition," Shanpugu said. For companies.

He added that «the management of the exhibition aims to attract more than 100 thousand visitors to the exhibition from the country and neighboring countries, while it is expected to record sales similar to the previous session of the exhibition», pointing out that «limiting the number of days of the exhibition five days, not eight days similar to previous sessions, due Exhibitors who plan their sales according to their knowledge of consumer demand and appropriate marketing policies to increase their sales. ”

Value Added

Jumbo Electronics' Chief Retail Officer, Pankaj Kumar, said: “During the exhibition, the company offered various discounts for value added offers, which include offering several products at low prices, or a gift product when buying other products, in addition to price discounts of up to 30%. Various merchandise, as well as offers through its partnership with ADCB, gives consumers a 10% discount on the bank's cardholders when they buy from the show.

He added that «discounts offers and new phone versions, which were launched shortly before the exhibition, is one of the most attractive factors for consumers during the exhibition, with offers to install purchases for consumers during the exhibition period up to 24 months».

smart phones

Amer Al Nahhal, Director of Sales at Axiom Telecom, pointed out that the discounts exceed 30% in the exhibition through various offers, including value-added offers, while the focus of customers on smart phone versions, both «Samsung« Galaxy Note 10, or versions of the iPhone 11, or phones Huawei and Honor 20 Pro, especially those versions were introduced not long before the exhibition.

He pointed out that the focus of dealers also included tablet devices, especially as a number of them are currently used for study purposes, pointing out that it is expected that the pace of sales at the exhibition will increase in greater proportions during the last three days at the exhibition, with keeping pace with those days to pay salaries to employees.

Vincent Lamoroux, Director of New Markets at Fitbit Wearable Devices in the Middle East, said: “Increasing the competitiveness of wearable device offerings, through fitness, health and smart watches, has increased consumer demand. He added that the launch of new versions of these products and their availability in the market in parallel with the exhibition stimulated consumers to buy, especially with the growth of global demand for these products by more than 15 Per year, according to Dera S modern market ».

Sharaf DG Chief Executive Officer Rakesh Madhur said: "Dealers at the show will have the opportunity to choose from the range of offers for the latest versions of phones and electronic devices, with significant discounts on different products."

Replace old hardware

The current edition of GITEX Shopper will showcase the TradeN initiative, which includes phones, tablets, laptops and desktops, providing visitors with the opportunity to sell their old devices and benefit from additional discounts when buying new devices. The event aims to encourage visitors to recycle their unused electronic devices, during a grace period throughout the exhibition, to reward them with a set of vouchers, which can be spent value within the exhibition.

“The show underscores its ongoing commitment to providing technology-savvy consumers with special shopping experiences,” said Trixie Luo Mermand, Senior Vice President, Exhibition and Event Management at DWTC.