Restoration chains eat the ground at traditional bars. In fact, 26% of the restaurants we visited in 2018 belong to chains under a well-known brand , according to the data of the II yearbook of brand restoration prepared by the consultants KPMG and NpD and by the Association of Restoration Brands, which groups the Main chains of the sector.
While independent and traditional businesses are giving up market share and, in fact, "closed to losses 2018", the organized restoration (the chains) ended the year with a growth of 13%. It is an advance four tenths less than the one registered in 2017, which reveals a "soft deceleration," according to the report.
« Brand restoration is a solid sector on a firm base of companies with financial muscle. The chains are energizing the restoration of the country and standardizing excellence at the level of operations and services, ”according to Carlos Pérez Tenorio, president of Restoration Brands.
The chains are the engine of the growth of the sector, which last year advanced 2.1% in sales, up to 36,763 million euros, below the 2.5% recorded the previous year. The billing of the chains advanced six times more, 13%.
So far this year, the turnover of the market advanced by 2.1%, according to NDP Group, more or less at the same rate as last year, although the slowdown will be more evident and experts estimate that 2019 will be closed with an increase of 1.7% The shadows they plan on the horizon are, as in most sectors, Brexit, the recession in Germany and the commercial war.
Less visits, more expense
The number of visits to these establishments grew 1.1% in 2018 compared to 1.3% in 2017, but instead the expenditure per person grew 1%. According to Vicente Montesinos, executive director of NPD Group in Spain, there is still significant growth "thanks to the expansion of the market , with growth of the consolidated chains and with the opening to new models and emerging concepts."
Consumer demands evolve on the fly and the demand is greater, so companies "have to be constantly adapting and improving," says the expert. An example is the explosion of delivery or home delivery, which is already 4% on average of the restaurant business.
Most of the chains have joined this trend that is growing to two digits and that is revolutionizing the sector. This is one of the main priorities for entrepreneurs in the sector and where it is going to invest the most. 30% of the planned investments will be for technological tools.
Carlos Peregrina, expert of the KPMG consultancy, believes that in this advance of the chains it has a lot to do with investments "that support their strategic plans in the short and medium term". Although the sector has recovered from the crisis, it still needs 6,000 million to reach the turnover levels of 2008.
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