While the Quinté + celebrates its 30th anniversary this year, the PMU's general manager came to explain on Friday 1 Europe's big challenge for the central Paris in the years to come: to try to rejuvenate its clientele.

INTERVIEW

The PMU is 250 racetracks throughout France, 80,000 direct or indirect jobs; Not to mention the 13,500 points of sale, the famous P¨MU bars, spread all over the territory. And this year, the PMU is also the anniversary of Quinté +, launched 30 years ago to revitalize the paris business. Today, the challenge is the same. "I do not know if the PMU is corny, but it's a world a little closed," acknowledged Thursday morning Europe 1 Cyril Linette, PMU general manager for a year and a half. "We are not going to play PMU naturally when we are young generation, and we do not always go to racetracks."

Today, insisted the former sports journalist, "there is a real subject of image to value.The PMU is known but not sufficiently considered". Then Cyril Linette announced a series of actions. First of all, to "take good care of today's customers, because our PMU clients are important, they contribute to the social link, they contribute to the financing of the sector". Then to widen the sphere of the customers, in particular via a bias: the simplification. "The quinté is a rather complicated game, not in its formula, but finding 5 horses is complicated, there are very simple games where you just have to find the horse that will win. he pleaded.

The PMU, "a big board game"

One thing is certain, diversification towards gambling is over. "The PMU has had years of decay, we are no longer in the 1950s, 1960s or 1970s, during the glorious Thirty Years, when we used to play the trifecta to buy our own clothes, caravans or something else. There was competition, so at one time the PMU went into lottery games, games of chance, and I think we were losing our soul a little, "said Cyril Linette. "So when I arrived, we came back to paris sagaciously"

And the ex-journalist gives his vision of the PMU: "Basically, it's a life-size board game, you have to find the right combination and the one who finds the right combination deserves to be rewarded," he said. -he describes. "Whether in very expert games like the Quinté + or in games a little simpler like the one of finding the horse that wins."