Convenience store companies Preventing sluggish consumption after tax increase Actively on September 11 at 15:28
Before the next month's increase in the consumption tax rate, major convenience stores will strengthen their product lineup of PB = private brands, which are relatively inexpensive, with daily necessities that are not subject to the reduced tax rate of 8%. There has been an active movement to prevent sluggish consumption after tax increases.
When the consumption tax rate is raised next month, foods such as bento, side dishes, and soft drinks will be subject to a reduced tax rate of 8%, while daily necessities and liquor will be raised to 10%.
A major convenience store, FamilyMart, has decided to increase its relatively inexpensive PB developed for its daily necessities and liquor in an effort to curb buying back after the tax increase. I will turn it on.
On the other hand, lunchboxes and prepared dishes, to which reduced tax rates are applied, are expected to increase demand, and we will strengthen the selection of low-price side dishes.
FamilyMart's Managing Director Hidenari Sato said, “There is a risk that consumption will be reduced by the tax increase, and we would like to expand the products in the price range that captures customer needs.”
In addition, Lawson expects to increase the number of “home drinking” for enjoying sake at home, and strengthens the selection of items such as bento with many side dishes. Seven-Eleven also uses large curry and pasta to enhance the meal There has been an active movement to prevent sluggish consumption after the tax increase, such as introducing one after another.