INFO EUROPE 1
Exit the Mondial de l'auto (or the Mondial Paris Motor Show, his official name) and place at the Paris Motion Festival. In 2020, the Paris Motor Show, organized every two years alternately with Frankfurt, will change everything, including its name, as revealed Europe 1 Tuesday. Because what was still a rendezvous a few years ago is experiencing a sharp decline. The situation is obvious this year in Frankfurt, whose car show starts Tuesday.
And in fact International Fair, the meeting in Frankfurt will look more like a German championship of the automobile, with stars Volkswagen, Mercedes, BMW or Audi. No need to look for Toyota, Peugeot or Citroen. The PSA group will be present only via Opel, the German brand bought in 2017. And then Renault will be there with a small booth to present its new Captur.
"There will be concerts, animations"
So to avoid this impression of deserted appointment, the Mondial de Paris has already prepared its moult. "And that will be seen from the next edition, in 2020." This is a festival that we will call the Paris Motion Festival, "announces Europe 1 Serge Gachot, general manager of the Paris event." We really want to bring the Auto show in Paris to reach new communities. There will be concerts, there will be animations. We can do a lot of events in Paris that we could not organize as easily in Frankfurt or Geneva. I think it's better still to be the first to try to reinvent traditional shows rather than be followers too late and not try to do it. "
Capitalize on Paris, and also invite fashion, sports and all new mobility, this is the challenge of the Parisian organizers. By trying not to offend anyone, because in Frankfurt, if some French, American or Japanese manufacturers have not come, it is also after being upset to find themselves relegated to poorly placed stands. Far from the Germans who are highlighted at home.