Daiwa Securities and Credit Saison form capital alliance to develop younger customers September 5 22:45

Securities companies and credit card companies join hands to increase the younger generation of customers. Daiwa Securities Group Inc. will form a capital alliance with Credit Saison and jointly develop new financial services such as cashless payments.

According to the announcement, Daiwa Securities Group Inc. acquired approximately 5% of Credit Saison shares, and Credit Saison agreed to form a capital tie-up with approximately 0.3% of Daiwa Securities Group Inc. shares.

In addition to jointly developing new financial services such as cashless payments using smartphone apps, the policy is to cooperate in asset-building services for the younger generation.

In the financial industry, competition is intensifying as IT companies dealing in payment services enter one after another.

Since Daiwa Securities is relatively old, we want to expand the customer base to the younger generation by partnering with Credit Saison, who has many users in their 40s and under.

In the securities industry, Nomura Holdings has partnered with LINE, a major telecommunications app, to start a new securities service, and cooperation between different industries is likely to accelerate in the future.