Sukiya Beef bowl side-by-side "In-store eating and drinking" "Takeaway" To unify price including tax September 3 5:25
As the consumption tax rate rises next month, the pricing strategies of restaurants are divided according to the two tax rates of 10% and 8% due to the introduction of the reduced tax rate. “Sukiya”, the largest beef bowl chain, has decided to reduce the price of the main body of beef bowls for “in-house food and drink”, which will increase the consumption tax rate, and to make it the same as if it was taken home with the price including tax It was.
By raising the consumption tax rate from next month, the tax rate will be 10% in the case of “in-store eating and drinking”, but the reduced tax rate of 8% will be applied to “take-away” food and beverages.
According to officials, Sukiya, the largest chain of beef bowls with more than 1,900 stores in Japan, will offer a main unit price of 325 yen for next-month sales of mainstay beef bowls. Reduce 6 yen to 319 yen.
As a result, even if a 10% consumption tax is added, the tax-inclusive price will remain unchanged at 350 yen, and the policy will be the same as the tax-inclusive price for “take-away”.
The company believes that consumers are persistent in savings, and has the aim of keeping customers connected with a substantial reduction in the price of its main products.
As a result, there are two prices for the main body of beef bowls, but according to the government, the price setting is left to the operator, and the main price of “in-store dining” should be set low. There is no problem with.
In other beef bowl chains, the price of “Yoshinoya” remains the same, so there is a separate tax-inclusive price for in-store dining and take-out. Is still under consideration, and each company has its own policy.
In-store dining and take-out prices
Whether in-store dining and take-out, and in each case, the price that consumers actually pay is the same or different. Correspondence of restaurant companies is divided to raise the consumption tax rate on the 1st of next month.
As for fast food, “Kentucky Fried Chicken” is the main product, and “Freshness Burger” is the price of the main body price when eating and drinking all products in the store. We will keep the tax-inclusive price unchanged. This will unify the in-store food and take-out tax-inclusive prices.
On the other hand, “Mos Burger” keeps the price of the main unit the same for all products. It is a policy to make a difference in tax-included prices for in-store dining and take-out.
At family restaurants, Saizeriya cuts the price of food and drinks in the store. Keep the tax-inclusive price unchanged and unify it with take-away.
“Gast” and “Bamiyan” remain at the same price, and the prices including tax are different for in-store dining and take-out.
“McDonald” and “Royal Host” are still considering pricing.
As consumer persistence in saving continues, product pricing is an important management decision for each company, as it greatly affects sales.
Some companies are considering measures to raise the consumption tax rate to the last minute, and it can be said that a sense of crisis that depending on the price setting may cause customers to leave.
"Price including tax is possible"
The government has introduced a reduced tax rate and the tax rate is 10% for eating and drinking in the store and 8% for taking it home, so how can restaurants and retailers set and display prices? Shows.
First of all, it is said that the store can decide the price freely. If the product is the same whether it is in-store dining or take-out, the price without tax is usually the same. The price including tax changes because each tax rate is different.
However, it is also possible to set the price including tax to be the same by adding a difference between the prices of food and drinks in the store and take-out.
Specifically, if the main hamburger price is 10 yen for a restaurant with a tax rate of 10% and the main price for take-out with a tax rate of 8% is 102 yen, the price including tax will be 110 yen.
In this case, the store side does not display the main unit price to the customer, and it is possible to display only 110 yen including tax for both in-store dining and take-out.
However, if the price of take-out is higher than in-store food and drinks, it will be easy to explain to consumers why the extra cost of chopsticks, take-out containers, etc. will be incurred and confusion when paying at the store will be avoided. I need to be able to do it.