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The world's second-largest Chinese TV manufacturer enters Japan | NHK News

2019-08-29T09:43:58.286Z

TCL, the second-largest Chinese manufacturer in the world in terms of TV shipments, has entered the Japanese market in earnest. Chinese manufacturer ...



TV shipments The world's second-largest Chinese manufacturer entered Japan August 29, 18:33

TCL, the second-largest Chinese manufacturer in the world in terms of TV shipments, has entered the Japanese market in earnest. There is a possibility that Chinese manufacturers will enter the market one after another, and the presence may increase.

TCL announced that a 65-inch 4K-compatible TV, which will be released in October, explains that bright colors can be expressed by using fine particles called “quantum dots” in the backlight that shines the liquid crystal. The

The estimated price is around 200,000 yen, which is cheaper than Japanese manufacturers.

Next month, we plan to sell 6 models from 43 inches to 65 inches for 50,000 to 120,000 yen.

The Japanese TV market is characterized by the popularity of consumers with Japanese manufacturers' brands, but this manufacturer wants to increase its name recognition by appealing to low-priced prices, especially among younger generations.

In the future, we will also sell 8K compatible products and want to gain a 2% share of domestic sales by next year.

“It ’s difficult to enter Japan, but it ’s an inevitable way to reach the top of the world. We need to train our technology and service skills in this market, and get more skills.” I was talking.

China's Hisense has entered the domestic TV market in earnest, and there is a possibility that the presence of Chinese companies will increase in the severe sales competition.

What is TCL

A major electronics manufacturer headquartered in China, TCL is a global company with operations in more than 160 countries and regions, selling a wide range of products such as TVs, smartphones, refrigerators and washing machines.

In the mainstay TV, shipments last year were 28.61 million units, and the global share of shipments was 10.9%.

This is second only to Samsung Electronics in Korea.

More than 60% of the total sales are sold outside China, and the market share is growing in Southeast Asian emerging countries as well as the US and France.

TCL established a Japanese corporation four years ago and entered the Japanese market with online shopping.

Last year, we started selling at some mass merchandisers, increasing the number of products and mass merchandisers to be sold in the fall, and entering the Japanese market in earnest.

TCL wants to raise its name recognition in Japan through TV sales.

Source: nhk

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