Advertising has to be strict and truthful, yes. But there are times when reality collides with logic. Red Bull, as Newsweek has reported, is paying $ 10 to all consumers who, after seeing their ads and their mythical slogan, Red Bull gives you wings , believed that real wings would grow.

Although it seems like a joke, we are actually facing a tedious judicial process with which the company has been fighting for several years. Five years ago, the Austrian company that makes the energy drink agreed to pay $ 13 million to curb a similar collective claim, for misleading advertising , in the United States. They touched about $ 10 in cash (or up to $ 15 in coupons for their products). All Americans who had bought a can of Red Bull in the previous ten years could claim it.

Upon hearing this news, the Canadian Michael Attar tried to join the US class action lawsuit. But he was denied those 10 dollars, for not being a citizen of the country. So, neither short nor lazy, he decided to open his own judicial process in Canada in 2016, and he just won it.

The Red Bull GmbH company has now accepted, according to local press, to pay up to 850,000 Canadian dollars to consumers in that country who bought a can of their energy drink in the last 12 years. Another $ 10 per head, more or less, calculated.

To collect them, a web page has been enabled in which those affected by the lack of wings must sign up . The deadline, according to Dished Vancouver, is October 14 of this year. But don't cheer up yet. As it happened to Attar in 2015, the agreement is only valid for the inhabitants of the country. This time, Canada.

But did anyone really think that wings would come out? The process is somewhat more complicated. In fact, what the citizens of Canada and before the United States have gained now is a process by deceptive advertising about the benefits of taurine, a chemical present in many energy drinks and which, according to the Red Bull website, "numerous studies scientists " would have shown that it is more beneficial to promote energy and performance than cheaper alternatives, such as a cup of coffee, for example.

According to Attar, who has presented alternative scientific studies, there is no evidence to prove that this is the case, so the advertising of the drink is misleading for consumers, a conduct punishable by the Quebec Consumer Protection Law.

To 'avoid distraction'

The company, which does not want more trouble, has agreed to pay the aforementioned 850,000 Canadian dollars to those who sign up on the web before October 14 and are selected at a hearing to be held on December 17. They have to prove that they bought a can of Red Bull between January 1, 2007 and June 23, 2019.

In a statement, Red Bull has assured that it has accepted the agreement to "avoid distraction" from litigation in Canada. "Red Bull marketing has always been ingenious, truthful and precise," he says. Nor will it be very expensive and the news, with or without wings, will go around the world.

According to the criteria of The Trust Project

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