The Emirati entrepreneur, Mohammed Abdullah Al Shehhi, specializes in presenting Kashmiri saffron to the local market with Emirati flavor through his project “Tayeb Saffron”.
This type of saffron is known for its quality in taste and strong smell, also known as «red gold», to indicate its health benefits and high price compared to other spices.
Al-Shehhi told Emirates Today that he is currently working on diversifying his products to include saffron chocolate, saffron honey, saffron perfume and saffron.
Project Idea
Al-Shehhi said that the idea of the project «Tayeb Saffron» began with his classmate Kashmiri, as he whenever he visited his city brought gifts to the family such as Kashmiri shawl, spices, and saffron, which was distinct from others in the local market.
He added: "It was agreed with the friend Kashmiri to bring a small amount of saffron not exceeding only 30 grams, and began to distribute to the vicinity of family and friends, who have been positive and encouraging responses to start selling in the UAE."
He continued: «The journey began to search for farmers and producers of saffron in order to get the best varieties and prices, and had the opportunity to travel to the city (Bambour) famous there (the city of saffron), in the season of harvesting saffron in the fields, which starts in late October until mid-November Every year, there I meet many farm owners who have given their experience on the types and forms of saffron, the methods of detecting the original adulterated, and many aspects related to this commodity, which has benefited me a lot ».
License «Dealer»
Al-Shehhi said that he wanted from the beginning to be sound, legal and licensed by obtaining a «trader» license from Dubai Economy, pointing out that this was done within a few minutes, after preparing everything necessary to approve this business activity.
He explained that the license team «dealer» contact with them to offer their services of technical support and marketing, including the opportunity to sell the product in outlets such as «markets», and continued participation in events in various locations in Dubai, such as «City Walk», and get the opportunity to sell through the platform « Noon »E-commerce, after induction and training sessions by both parties.
He pointed out that after the experience of the product and the spread of positive reputation about him, we have formed a base of dealers from all over the UAE, namely Dubai and Al Ain, as well as dealers from Saudi Arabia.
Tayeb Saffron can be obtained through outlets such as the Emirates Society, ASWAQ, or major retail outlets such as Galeries Lafayette at the Dubai Mall, City Walk and digital platforms such as the Dubai Mall. Noon and Matrash, in addition to the Instagram @ teeb.saffron account and teebsaffron.com.
It is noteworthy that the project «Tayeb Saffron» falls within the activity of «the trade of plants and natural herbs», which specializes in the sale of plants, herbs, flowers and fruits, whether in their natural state, or dried, without conducting any conversion or industrial operations in the license «trader».
2944 License «Dealer»
Dubai Economic Registration and Licensing Sector has issued 2944 trader licenses since the launch of the initiative until July 25, 2019.
The UAE nationality constituted 2227 licenses, representing 76% of the total issued licenses, while females accounted for the highest percentage of licenses, accounting for 61% of the total number of licenses totaling 1786 licenses, while males constituted 39% of the total of 1158 licenses.
Trader's license is for the licensing of businesses run on social media. The license provides its holders with many advantages including enhancing customer confidence, protecting the brand name, participating in exhibitions and conferences, taking advantage of banking offers, obtaining membership of the Dubai Chamber of Commerce and Industry, displaying products in consumer stores, training and workshops, and advertising on social media.