From Tuesday, Facebook gives Dutch users more insight into what the company knows about your surfing behavior. This is information that companies or organizations share with Facebook about the use of their website or apps.
The social medium announced the arrival of 'Activity outside Facebook' in May 2018. The function must let users know what happens if, for example, a website contains a find-I-like button, or uses Facebook Analytics to analyze the behavior on its website.
The page shows which websites and apps have shared information about your surfing behavior with Facebook and when that happened. Facebook also gives an indication of how that happened, for example because you were logged in to that site with Facebook, or because the website has placed a so-called Facebook pixel to track your internet behavior. Facebook uses that information to show you more targeted advertisements.
Users can also disconnect the information in the tab from their account. The information is no longer linked to the Facebook profile, but Facebook can continue to use the data in a different way.
This is how you view what Facebook knows about your surfing behavior:
- Log in to Facebook
- Go to 'Settings' and choose the 'Your Facebook data' tab
- See what Facebook knows at 'Activity outside of Facebook'