The five members of the South Korean KNK group.
The South Korean band visits Madrid in full debate about this millionaire youth entertainment industry
KNK is a good example of shadows threatening to obscure the brightness of these ready-made groups to sweep through youth in the millionaire South Korean K-pop industry . Last year it was known that Youjin, one of its members, abandoned training due to a series of psychological disorders worsened by the enormous exposure and pressure to which these artists are under 25 years old. "It was something I had always dreamed of as a child and I have wished more than anyone to do my best. This feeling has become a burden and I have become frustrated with myself for it. I want to apologize," he said in a statement.
The band that acts on Friday, August 23 in Madrid (Spain is the eighth market for consumption outside of Asia in the K-pop industry, according to Spotify data) was created in 2016 following gender guidelines: applicants must overcome a strict trial period , after which the big companies in the market (entertainment giants with tentacles in the audiovisual) make the groups according to audience trends.
Thus, there are formations oriented to romantic and grandiloquent pop but also many others that approach hip hop, funk or even electronics and noise. It does not matter so much the artistic quality of the members as their image , the biographical story that is sold of them (almost as if they were cartoons or superheroes) and their cohesion within the band. Some of the most popular names in Spain are, in addition to KNK, BTS, EXO, Blackpink, Twice and Red Velvet.
This entire industry has recently been questioned by a string of endless scandals: complaints of sexual harassment and illegal pornography, suicide and corruption cases.
On the other side are the powerful lights of success and the undoubted sociological interest of this phenomenon that has already attracted Western stars such as Dua Lipa, Nicki Minaj, Ariana Grande and Halsey.
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