Beijing, May 5 -- The 10 (2023th) China International Sporting Goods Expo (hereinafter referred to as the "40 China Sports Expo") will be held in Xiamen International Conference and Exhibition Center from May 2023 to 5. This year's exhibition will aim to create a "Chinese-style modern comprehensive exhibition", focusing on the future development model of the sporting goods industry under the new environment, new situation and new policies.
The 2023 China Sports Expo Press Briefing was held on May 5, Luo Jie, Vice Chairman and Secretary-General of the China Sporting Goods Federation, Wen Jia, Deputy Secretary-General, and Jiao Ni, Assistant Secretary-General, answered questions on the overall preparation, planning concept, exhibition area highlights and related industry hot issues of the 9 China Sports Expo.
Press briefing site. Photo courtesy of China Sporting Goods Federation
The relevant person in charge introduced that the 2023 China Sports Expo, hosted by the China Sporting Goods Federation and China Sports Federation (Hainan) Sports Technology Industry Development Co., Ltd. and supported by the Fujian Sports Bureau, will be held in Xiamen International Conference and Exhibition Center from May 5 to 26. With the goal of creating a "Chinese-style modern comprehensive exhibition", this exhibition will focus on the future development model of the sporting goods industry under the new environment, new situation and new policies from multiple dimensions such as exhibition display, conference forum, achievement promotion, technical exchange, report release, investment promotion, business matchmaking, and public experience.
This exhibition will have more than 1500,150000 exhibitors, a total exhibition scale of 10,<> square meters, professional visitors will exceed <>,<> people, the number of exhibitors is expected to set a record peak in the history of China Sports Expo, at that time, exhibitors will bring the latest cutting-edge products and scientific and technological innovation achievements display.
It is worth mentioning that during this year's exhibition, in terms of exhibits, artificial intelligence will become the primary keyword - "AI + sports" will be fully displayed at the 2023 China Sports Expo, and further enhance the modern elements of science and technology of the 2023 China Sports Expo, so that tradition and the future blend "have traces".
In addition, the Organizing Committee of the 2023 China Sports Expo firmly grasps the development trend of the industry, taking fitness, stadiums, sports consumption and services as the three "main lines", interspersed with the "auxiliary line" of building government exhibition areas and building government-enterprise cooperation platforms, and using the six dimensions of "new exhibition positioning", "new exhibition categories", "new consumer markets", "new curatorial situation", "new science and technology hot spots" and "new marketing channels" to find new ways for the development direction of sports industry construction, help the formation of new formats of the sports industry, and strengthen the chain to supplement the chain , grow together with China's sporting goods industry, and explore and innovate for the construction of a sports power in the new era.
At the same time, as an intermediate hub platform linking the upstream, middle and downstream industrial chains of the industry, the 2023 China Sports Expo will play a promoting role in condensing high-quality resources at home and abroad, promoting sports economic growth, and mobilizing all parties to establish cooperative relations.
In terms of audience invitation, the 2023 China Sports Expo Organizing Committee "two-pronged" overseas and domestic. On the one hand, the 2023 China Sports Expo resumed the invitation of overseas audiences, creating a synchronous invitation model for overseas audiences online and offline; On the other hand, for the invitation of domestic visitors, the organizing committee will start to invite the actual needs of exhibitors to expand the audience group, and the audience team will reach a new scale.
The organizing committee expressed its hope to take this sports expo as an opportunity to further promote the integration and commonality between regional markets, open up a new situation in the changing situation, accelerate the promotion of industry upgrading and cluster construction, and build the China Sports Expo into an influential and convincing "community-based comprehensive exhibition platform". (End)