The General Assembly of the International Olympic Committee (IOC) had been going on for an hour and a quarter, and General Director Christophe de Kepper had just finished his speech with the evocative formula of unity in diversity and mutual strength when it was time for a commercial.

The members got to see what had been on social media for the past week.

The IOC advertises with the face of the Hungarian Ágnes Keleti, who turned 100 in January, the oldest living Olympic champion.

“100 years, one life.

An Olympian.

What did Ágnes see in her century? ”Begins the 69-second clip.

“A light that has enlightened the whole world,” it continues.

Then pictures of Jesse Owens at Adolf Hitler's games in 1936. Text: “She saw the grandson of slaves redefine freedom.” This is the historical picture of the International Olympic Committee: Owens redefined freedom under the National Socialists.

Repulsive highlights

It is the third time since July 2020 that the IOC under its German President Thomas Bach has shamelessly advertised the Nazi games. A first clip from July 2020 has been deleted. A marketing film with Riefenstahl's propaganda images under the motto friendship from January 29, 2021 then no longer. And now your own historical image is presented to the self-assurance of your own clientele and millions of followers around the world.

Against the background of Ágnes Keleti's life story, breaking a taboo becomes almost shameless: After the gymnast had already lost her nomination for the Games in Tokyo, which was ultimately canceled because of the Second World War, because of her Jewish faith, the hosts of the 1936 Games murdered her father and several others Uncle of Ágnes Keleti in 1944 in Auschwitz. She survived the Holocaust because she assumed a different identity. She lived outside Hungary for decades because she couldn't stand the anti-Semitism in her homeland. The IOC does not mention any of this at a single word.

Instead, the organization advertises with Ágnes Keleti and pictures of its own ingratiation to the most murderous hosts to whom it has entrusted the Olympic Games so far.

With the event at the hosts, who soon covered the world with their war.

Whose murderers and executioners have killed millions, including some of Keleti's closest relatives.

Whoever accepted this film at the IOC, in which images from Riefenstahl's propaganda film “Festival of Beauty” were also cut, did so in the knowledge that the games would move into the next dictatorship in six months.

On the way there, the IOC sends repulsive highlights to its own view of the world.

In Tokyo, its members applauded the film.