The Paris Olympic Games, which will begin on July 26, will be no exception to the rule. Brands and companies will have to comply with precise rules laid down by the International Olympic Committee and the Organizing Committee.
The rings, the motto, the flag, the terms “Olympic”, ‘Olympians’ but also everything linked to the Paris Games themselves – the mascot, the torch, the official poster – are protected. “There is extremely strong control from the Committee over what companies can do,” says a lawyer specializing in intellectual property.