Cristiano Ronaldo (Juventus), a 'soccer star' who has a whopping 380 million followers, posted an Instagram 'advertisement price' of 1.8 billion won, beating out movie stars and pop stars to take first place overall.
According to the 'Instagram Rich List 2021' published by Hopper HQ, a British social media marketing company, the ad unit price for Ronaldo's Instagram account was $1.64 million, and took the first place with $1.817 billion in Korean money.
Following Ronaldo, actor Dwayne Johnson with $1523,000, pop star Ariana Grande with $1.51 million, model Kylie Jenner with $1494,000, and pop star Selena Gomez with $1468,000 followed after Ronaldo.
This is the first time Ronaldo has ranked first in the 'Instagram Rich List' surveyed since 2017.
Ronaldo surpassed 300 million Instagram followers on the 19th of last month for the first time ever
Ronaldo, who was the first sports star to surpass 100 million followers in 2017, became the first person to exceed 200 million Instagram followers in January last year, and eventually reached 300 million.
As the number of followers increased, Ronaldo's 'Instagram ransom' soared, and now he has to pay more than 1.8 billion won to advertise on his Instagram account.
Ronaldo's 'soccer rival' Lionel Messi came in 7th overall with $169,000.