China News Service, April 9. According to the website of the Ministry of Culture and Tourism, the Ministry of Culture and Tourism issued the "Notice on Carrying out the "May 19 China Tourism Day" Activities in 2024" on the 9th. The notice stated that May 19, 2024 is the 14th China Tourism Day, and the Ministry of Culture and Tourism decided to launch a series of activities on the "5·19 China Tourism Day" in 2024. The theme of the event is "Travel China, Live Happyly" and the event time is from May 1 to 31, 2024.
The notice clearly stated that the "5.19 China Tourism Day" theme day activity will be carried out on May 19. The Ministry of Culture and Tourism is responsible for coordinating national work arrangements, coordinating resources from all parties, and linking local activities. Each province (region, city) (including Xinjiang Production and Construction Corps, the same below) selects a city as the main venue of the province (region, city), carries out various publicity and promotion activities around the 2024 theme, and launches various cultural and tourism measures to benefit the people , specific plans are formulated by each locality.
From May 13th to 18th, the "5·19 China Tourism Day" theme week activities will be carried out. Deeply explore the connotation of the six elements of tourism and select six cities to carry out cultural and tourism characteristic activities. In the form of a six-city relay, one city has one theme, and the countdown activities are carried out with the theme of "Eat - Housing - Travel - Travel - Shopping - Entertainment". Each province (autonomous region, municipality) can organize tourism and leisure blocks or tourist attractions to carry out theme week countdown relay activities in their respective regions based on actual conditions.
From May 1st to 31st, the "5·19 China Tourism Day" theme month activity will be carried out. First, focus on organizing cultural and tourism activities to benefit the people. All localities should take into account actual conditions and launch various forms of cultural and tourism measures to benefit the people in May. At the same time, localities are encouraged to combine regional characteristics and use e-commerce platforms, travel platforms, and online tourism companies to promote cultural and tourism activities that benefit the people. The second is to carry out civilized tourism promotion activities. The cultural and tourism administrative departments of various regions should set up civilized tourism promotion sections and integrate civilized tourism into the promotion of "May 19 China Tourism Day". It is necessary to actively carry out publicity and practice activities with the theme of "Civilized Tourism to Beautiful China - Hundreds of Cities and Thousands of Scenes in Action", guide the widespread participation of civilized tourism demonstration units, A-level tourist attractions, star tourist hotels, etc., advocate "civilized dining table" and "green tourism", Strengthen outbound travel safety and civility reminders and create a strong atmosphere for civilized travel.
From May 1st to 31st, the "5.19 China Tourism Day" publicity and promotion activity will be carried out. The first is to carry out official platform publicity activities and link up with the official release platforms of local cultural and tourism administrative departments and cultural and tourism operating units to form a matrix. The second is to carry out online live broadcast activities. It is necessary to mobilize local influential tour guides, cultural celebrities, tourism experts, etc. to carry out online live broadcast activities and use various forms to promote "May 19 China Tourism Day". The third is to carry out mobile phone text message promotion activities, and send "5·19 China Tourism Day" promotional text messages to local people through the channels of China Telecom, China Unicom and China Mobile. The fourth is to carry out multi-channel communication activities. The Ministry of Culture and Tourism will cooperate with finance, aviation, railway and other units to promote "5.19 China Tourism Day" through national business outlets, APP opening screen advertisements and other methods. The cultural and tourism administrative departments of various regions should make full use of existing resource platforms such as television stations and radio publicity columns to increase the content of the "5.19 China Tourism Day"; guide A-level tourist attractions, tourist leisure blocks, night culture and tourist consumption clusters Promote "5·19 China Tourism Day" through LED displays, themed posters, etc. in prominent locations.
The notice requires that local cultural and tourism administrative departments should formulate practical work plans around the theme of the event, strive to increase the social awareness of "5.19 China Tourism Day", and gradually build "5.19 China Tourism Day" into a national tourism industry A festival for readers and tourists. China Tourism Day logos and slogans must be used in strict compliance with the "Measures for the Management of China Tourism Day Logo". The host venues of various provinces (autonomous regions and municipalities) can be titled "2024 '5·19 China Tourism Day' XX Province (autonomous region, municipality) "City) Main Venue Activities" title encourages the province (region, city) to carry out multiple activities at the same time in multiple places.