China News Service, Hong Kong, April 9 (Reporter Liu Dawei) The Chief Executive of the Hong Kong Special Administrative Region, John Lee, met with the media before attending the Executive Council on the 9th and announced that the SAR government has successfully purchased the television broadcast rights for the Paris Olympics and Paralympics, and all Hong Kong citizens can Watch the games on TV for free and cheer on the athletes. The Culture, Sports and Tourism Bureau of the SAR Government has also reached relevant arrangements with a number of local broadcasters holding free licenses to broadcast the competition.
Li Jiachao said that the athletes of the Hong Kong, China team are actively preparing for the Paris Olympics and the Paris Paralympics. As of March, Hong Kong team athletes have qualified for 15 Paris Olympic events and 12 Paris Paralympic events. I believe that in the next two months, Hong Kong team athletes will successfully obtain more qualifications.
"I believe everyone still has fresh memories of the Tokyo Olympics three years ago, when citizens gathered in shopping malls to cheer for the athletes." Li Jiachao mentioned that at that time, Hong Kong was hit by the epidemic and the social atmosphere was depressed, but a large number of Hong Kong team athletes The wonderful performance in the event was widely disseminated through the media, driving social atmosphere and Hong Kong citizens' enthusiasm for the Olympic Games.
Li Jiachao said that in addition to responding to social expectations, the SAR government purchased the broadcasting rights and also considered that the current market is not enough to support TV stations to invest a lot of resources in acquiring broadcasting rights. The broadcast rights purchased by the SAR government are lower than the amount bid by the Tokyo Olympics or commercial organizations, so it is good value for money.
Li Jiachao said that the SAR government hopes to cooperate with a number of radio and television organizations to exert a multiplier effect, create a lively atmosphere, promote sports activities, and cheer for athletes. At the same time, broadcasters can also create economic value and advertising revenue by broadcasting events in large shopping malls, increase the flow of people, stimulate economic activities, and create social value through a multi-pronged approach. (over)