China News Service, Seoul, April 3 (Reporter Liu Xu) The "Sichuan-Seoul Cultural Tourism Exchange Conference" was successfully held at the China Cultural Center in Seoul on the 2nd.
This exchange meeting was co-sponsored by the Sichuan Provincial Department of Culture and Tourism and the China Tourism Office in Seoul. It aimed to discuss and cooperate with the Korean cultural tourism industry, seek new development space and exchange and cooperation opportunities, and work together to promote cultural exchanges and tourism between the two parties. cooperate.
At the meeting, Dai Yunchang, Director of the Sichuan Provincial Department of Culture and Tourism, introduced the development of Sichuan's cultural tourism and the four international cultural tourism business cards of "Panda Home", "Ancient Shu Civilization", "Land of Abundance" and "Easy Sichuan" to representatives of the Korean tourism industry, as well as tourist facilities Services and inbound travel convenience initiatives.
Li Hongguang, manager of Sichuan Airlines Seoul Branch, promoted tourism products and routes with the theme of "'Fubao' Journey" on the spot. Zhang Mao, Vice President of the Seoul Branch of the Industrial and Commercial Bank of China, attended the meeting and introduced the measures taken by the Sichuan Branch to solve the pain points and difficulties of cross-border payments between China and South Korea.
Representatives of the Korean industry shared the current recovery situation of the Korean inbound and outbound tourism market and industrial chain, and combined with the actual situation of Sichuan tourism, they put forward opinions and suggestions in terms of tourism product creation, publicity and promotion, tourism facilities and services, and convenience measures.
Sichuan is one of the tourist destinations that Korean tourists yearn for, and the two places have broad prospects for cooperation in the fields of culture and tourism. Guests from China and South Korea expressed that they would work together to promote each other, send tourists to each other, and look forward to new results in cultural tourism exchanges and cooperation. (over)