China News Service, Kunming, March 30 (Reporter Hu Yuanhang) "Wind and Rain Falling on the Ridge", "Do you know this young man?", "Channel 16"... In 2023, many positive energy network products will touch hundreds of millions of netizens . On the 30th, the main creators of these online high-quality products gathered in Kunming to analyze the secrets behind the hit products from multiple dimensions, releasing a clear orientation that content is king and high-quality products come first.
The picture shows the scene of the sharing session. Photo by China News Service reporter Liu Ranyang
On the same day, the 2024 China Internet Media Forum opened in Kunming, and 550 "2023 China Positive Energy Network Highlights" were released in five major categories. In the subsequent sub-activity - Content is King·China Positive Energy Network Premium Case Sharing Session, representatives of 10 representative case creators shared their creative experience.
Che Yuming, deputy director of the domestic affairs department of Xinhua News Agency, started from the picture-text report ""Do you know this young man?"" and shared the innovative expression of picture visuals in current affairs reports. He proposed that storytelling, concreteness, and visualization (hereinafter referred to as "three modernizations") can help achieve better dissemination of major theme reports. To achieve these "three modernizations", we need to have foresight, cooperate well, and deepen our thinking through connections.
Wei Qihu, deputy general manager of CCTV Network, shared interactive interactive cases of large and small screens such as "Warm Heart" and "Guarding a Light". He believes that the linkage of large and small screens is the general trend. To convert large-screen content to small screens, we need to work hard to be "smart" and find angles from details; to dig "deep" and find depth in strong current affairs; to move toward "new" and expand dimensions with technological empowerment.
"Works that integrate emotional value and social value can break through the constraints of communication platforms and media and gain long-term and profound vitality." Xu Dan, Chief Editor of the Social Media Operations Room of the New Media Center of the People's Daily, told the documentary "Wind and Rain Falls on the Ridge" "The story of creation. This documentary about the escape of train K396 was innovatively produced through a joint production method between professional institutions and users. The material of the entire film basically comes from netizens who have personally experienced this incident, attracting a lot of traffic on the Internet platform. "To innovate, we must always maintain courage and consciousness, break out of inertial thinking, and constantly introduce new things." Xu Dan said.
"In the current era of fragmented information dissemination content, we use the slow pace of writing an article in 35-55 days and making a video in 55-65 days. We persist in creating the ultimate science popularization works and also gain a large amount of traffic." content from the Planet Research Institute Director Zhang Cuige said that the ultimate works exhaust information, put forward classic viewpoints, and present extraordinary visions. They can withstand the test of time and realize the two-way flow of positive energy and large traffic. They are worth persevering.
It is worth mentioning that in 2023, the topic "There is a kind of life called Yunnan" broke through the Internet strongly, developing from an Internet hot word to a provincial IP, attracting attention in the industry. Xie Wei, director of the All-Media Command and Dispatch Center of Yunnan Daily Newspaper Group and person in charge of the cloud news client, shared his experience in three aspects with the title "Where does one place, one brand and large traffic come from": From "positive energy surges to large traffic" From the perspective of "everyone has nothing, I have it", explore regional characteristics and create network hot spots; from the perspective of "everyone adds fuel to the fire, the flames will rise", strengthen linkage and interaction, and stimulate the enthusiasm of netizens to participate.
The sharing meeting on that day also released the results of the "Positive Energy Surging and Large Traffic" network communication experience selection, awarded the 2023 China Positive Energy Network Boutique Collection and Broadcasting Event Honorary Certificate to China News Network and others, and awarded the "Positive Energy Surging and Large Traffic" to China Daily Network and others "Traffic" network communication experience selection activity honorary certificate. (over)