Aurélien Fleurot / Photo credit: AMAURY CORNU / HANS LUCAS / HANS LUCAS VIA AFP 7:25 a.m., March 24, 2024

Every year, two million barbecues are sold in France, according to the GFK research institute. This equipment, considered a second cooking tool, is present in more than 60% of French homes. For the occasion, Europe 1 went to the Barbecue Expo show, the third edition of which is being held until this Sunday evening, at the Parc Floral in Vincennes.

Spring is here. And with it, soon the opportunity to bring out the barbecues, planchas or braziers. In France, two million barbecues are sold each year, according to the GFK research institute, and more than 60% of French homes are equipped with them. Coal, electric, gas, pellets, there is no shortage of choices and innovations as consumers' appetite for this type of device grows. For the occasion, Europe 1 went to the Barbecue Expo show, the third edition of which is being held until this Sunday evening, at the Parc Floral in Vincennes.

Real consumer demand

In the aisles of the show, the demonstrations follow one another as on the Weber stand, one of the leaders in the sector. The latter is also expanding its range as explained by Franck Frogé, director of the brand in France. "In France, the plancha market is an important segment, there is a real demand from consumers. They will buy as a second cooking tool, and very often, we have noticed that people who buy a plancha already own a charcoal barbecue,” he explains to Europe 1.

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Homes are being equipped and more and more companies are arriving on a market which is flourishing in a very logical way according to Clément Champault, co-founder of the Salon. "It's a domain that basically comes from the United States but in France, it's absolutely exceptional because the smoky flavors sublimated by French know-how, I think there is no better “combo” we will say so that the barbecue can express itself perfectly,” he rejoices. 

Japanese egg-shaped braziers or kamados, there is something for everyone. Versatile and connected devices like those from the Ninja range, a large American group arriving in France. “With the possibility of connecting your phone to be able to monitor your cooking remotely, spend time with your guests without having to constantly monitor what is happening on the grill,” explains Oi-Peng Fok, product manager of the group. And don't miss out since the French take out their barbecue on average 17 times a year!