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March 21, General Secretary Xi Jinping put forward two "integration propositions" when listening to the work report of the Hunan Provincial Party Committee and the Provincial Government: First, explore effective mechanisms for the integration of culture and science and technology, accelerate the development of new cultural formats, and form More new cultural industry growth points. The second is to promote the deep integration of culture and tourism, protect the green mountains, green waters, blue sky and pure land of Sanxiang, and transform the natural scenery and humanistic customs into the lasting charm of the tourism industry.
If you want to answer the question of "promoting the deep integration of culture and tourism", you can find ideas from the General Secretary's trip to Hunan.
△ On March 19, 2024, General Secretary Xi Jinping inspected He Street in Changde, Hunan.
On March 19, 2024, General Secretary Xi Jinping visited Changde River Street on the banks of the Yuanjiang River to inspect various snacks, specialties, and handicrafts, and appreciate the display of intangible cultural heritage skills.
Hemp paintings, Taoyuan embroidery, Changde wood carvings, flower drum opera, Lishui boatmen's chants... a wide variety of "intangible cultural heritage" are Changde's rich "cultural heritage" and a "rich mine" for the integration of culture and tourism.
The general secretary pointed out during this inspection at Changde River Street that Changde is a place with cultural inheritance. The silk strings, high tunes, chants, etc. here must be passed down and utilized through appropriate carriers and developed with the times.
In the past, culture and tourism were two different industries with little overlap. Now, they have merged into one. Citizens and tourists are constantly flowing in front of popular museums in various places, and there are often long lines.
In 2023, the number of domestic tourists in my country will be close to 4.9 billion, and total tourism consumption expenditure will be close to 5 trillion yuan.
From the perspective of consumer demand, since the establishment of a moderately prosperous society in all respects, the people have no worries about food and clothing. Culture, tourism, poetry and distant places have become important contents of the people's yearning for a better life.
From the perspective of industry development, cultural tourism can “add” to all industries, and all industries can also “add” to cultural tourism. The addition and integration of the two can not only bring popularity and open up financial resources, but also create a good momentum of prosperity in both people and money.
From the perspective of my country's modernization process, high-grade cultural life can promote the formation of high-quality consumer demand, and high-quality consumer demand can drive and promote high-quality development. High-quality development will provide the people with higher-quality cultural tourism products and supplies.
Use literature to shape travel, and use travel to highlight literature. Creating a unique Chinese cultural tourism experience and promoting the in-depth integration of culture and tourism will play a positive role in stimulating domestic demand, promoting employment, activating the market, and boosting confidence.
Let’s look at another proposition—exploring effective mechanisms for the integration of culture and technology.
On September 17, 2020, the General Secretary visited the Malanshan Video Cultural and Creative Industrial Park on the banks of the Liuyang River for an inspection. When he saw that the ingenious integration of culture and technology has not only spawned new cultural formats, extended the cultural industry chain, and gathered a large number of innovative talents, the general secretary encouraged that the integration of the two "is a sunrise industry with a bright future."
Over the past three years, the people of Malanshan have worked hard and made great achievements. More than 3,800 upstream and downstream companies have taken root here, forming a digital cultural industry chain covering creativity, content production, storage, broadcast, and trading; 10 R&D innovation platforms, including the Malanshan Huawei Cloud Audio and Video Industry Innovation Center, have been established one after another. ....So far, the park has achieved cumulative corporate revenue of over 170 billion yuan and tax revenue of over 9.5 billion yuan.
Looking across the country, the deep integration of "culture + technology" has led to the endless emergence of new business formats, new industries, and new scenes.
Looking at empowerment, digital technologies such as artificial intelligence, virtual reality, 5G, and big data jointly build a technology matrix that promotes cultural innovation. Digital scripture cave, VR, metaverse immersive experience space, "hyper-realistic" virtual people... New cultural formats rely on the application of these digital technologies to break the limitations of time and space and bring new cultural experiences to the audience.
Looking at the market, many places are actively promoting culture-based industries, technology empowerment, and vigorously developing cultural and creative industries. According to statistics, in 2023, 16 sub-categories of industries with obvious new cultural business characteristics in my country will achieve operating income of 5.2395 billion yuan, an increase of 15.3% over the previous year.
Looking at the future, the effectiveness of "culture + technology" not only opens up extremely flexible imagination space for people, but also becomes a powerful breakthrough point to effectively respond to development challenges and cultivate new economic growth points, transforming the mode of economic development and promoting high-quality economic development. The “new engine” of development.
With literature as its soul, it “promotes the deep integration of culture and tourism”. Promote industry with culture and "explore effective mechanisms for the integration of culture and science and technology." To answer these two "integration propositions" well and give "new" wings to high-quality economic development, Hunan must think about the answers, and all parts of the country must also actively explore, find solutions to let a hundred flowers bloom according to local conditions, and accelerate the construction of the modern civilization of the Chinese nation.
Director System｜Luo Hongbing Wei Quhu
Producer｜Wang Jingdong
Editor-in-Chief｜Li Xuan
Editor｜Li Dan
Vision | Yan Ni
Proofreading｜Liu Zhen, Li Shanshan, Yan Tiantian, Mao Changzhi, Liang Yaqin
Produced by China Central Radio and Television Station CCTV.com