Alberto Rey
Updated Friday, March 22, 2024-21:59
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We all have within us a Michelin-starred chef,
a national soccer coach
and, apparently, also an expert in digital photo retouching. And Twitter (
sorry
:
It has been devastating to see serious television programs lecturing on the latest images of Kate Middleton and supporting their arguments ("arguments") in hooligans is worrying especially after knowing, by Kate herself, that she suffers from cancer. I myself played
Where's Kate
on one of these comedy shows the other day. When I took a dramatic pause they played mystery music for me. So yes. But putting Kate's case between a live broadcast from Gaza and a connection with the Congress of Deputies is not acceptable. I do not see it. But I do see it. We all see it. And we no longer say anything
when a presenter says "the networks are burning"
or "there is talk on the networks" without considering whether perhaps he is giving importance to a single tweet from a single crazy person who publishes nonsense from an anonymous account.
In recent days we have been analyzing ("analysis") of the photo of Kate leaving the supermarket... carried out with a free app. Also to
any conspiracy theory crazy enough
to fill a few minutes of the program and boring enough so that the thing does not end with laughter.
Image analysis applications use artificial intelligence to remove noise. But this time, so many rookie detectives
have achieved the opposite
: the noise around
KateGate
has been deafening and ridiculous. The sound of one horn is useful, the sound of hundreds in a traffic jam is just more and more noise. The first analyzes (without quotes) of the proof of life (because it was just that) of the wife of the heir to the British throne (because it is just that) put the institutions on guard and opened a necessary debate: that of
trust in the documents that entities
as secretive as the royal houses distribute to the media.
To know more
United Kingdom.
They try to "hack" Kate Middleton's medical history at the London Clinic
Editor: CARLOS FRESNEDA (Correspondent)London
They try to "hack" Kate Middleton's medical history at the London Clinic
United Kingdom.
The first images of Kate Middleton since her operation in January: "She seemed relaxed and in a positive spirit"
Editor: CARLOS FRESNEDA (Correspondent)London
The first images of Kate Middleton since her operation in January: "She seemed relaxed and in a positive spirit"
In the end they had to rectify and communicate the princess's serious illness in an emotional video. Until yesterday, we lived in an absurd spiral in which, to complete the surreal picture, those
hanging on X and TikTok
took center stage. Add to that the fact that the British royal house was preparing a very important statement and you have fertile ground for the oldest entertainment in the world: loud gossip. A hobby that technology has also evolved. Now anyone can participate in the global chicken coop from the touch screen of their mobile phone.
The democratization of gossip
. The viralization of the nonsense. The chaos. Welcome to the future.
Even companies that, in theory, use social networks to show their products and services have gotten involved. It's that habit of
community managers
to
get involved in any topic
that has the networks, ahem, on fire. Even a food delivery brand used Kate to promote itself. Yes, that brand that uses the networks in the craziest and most invasive way possible.
The case of Kate's retouched photos is one of the biggest communication crises that
the Windsors have experienced as an institution
. What could have remained mere gossip for internal consumption, when passed through the first filter of the serious news agencies (which did a wonderful job "reporting" the images) rose to the category of serious matter. And then the gates of hell opened. Sorry: from Twitter.
Sorry
:
from
In articles about nonsense (paragraph: nothing to object to those articles, they are the spice of life and I write a lot of them) it is common to reproduce posts from social networks. The best memes, the
most inspired comments
, the horniest users. What has happened this time is that the same thing has been done in articles that did not take away from the topic the importance it actually has. If we are going to frivolize, let's frivolize completely. If we are going to let Twitter (subsection:
two or three posted on Twitter
) set the pace, let it always set the pace and it doesn't matter. It's not the world I would like to live in, but it's more coherent than this shit.
Information about royal houses is complicated. Monarchies interest political scientists and journalists alike. Frequently, the
terms in which kings
and queens are reported jump from one tone to another, without the person writing the text knowing very well when and how it happened. The same thing happens to me here.