China News Service, New York, March 18 (Reporter Wang Fan) The founding meeting of the Asian American Restaurants and Hotels Alliance (AAHA) was held in New York on the 18th.
The alliance was co-initiated by a new generation of Asian catering industry leaders, aiming to guide Chinese catering companies across the United States to break away from the traditional small business model and open up a new pattern of sustainable development.
On March 18, local time, the founding meeting of the Asian American Restaurant and Hotel Industry Alliance was held in New York.
The picture shows Zhao Yong (left), president of the Asian Catering and Hotel Industry Alliance and co-founder and CEO of Junzi Canteen and Good Day Takeout, inviting representatives of member companies to the stage to share their experiences.
Photo by reporter Wang Fan
On the same day, the fifth Chinese Food World Catering Industry Development Conference and Chinese Food Brand U.S. Launch Conference was held concurrently with the founding meeting of the Asian Catering and Hotel Industry Alliance.
At the event, more than 400 people from the catering industry from China and the United States gathered together. Many business representatives took the stage to share their experiences and discuss the prospects of Chinese food brands going overseas and the future development of the local Asian catering industry.
Zhao Yong, president of the Asian Restaurant and Hotel Industry Alliance and co-founder and CEO of Junzi Canteen and Good Day Takeout, said in his speech that Chinese food has a 170-year history in the United States, from the first generation of Chinese food "chop suey" in 1850 to the present. , Chinese food in the United States has entered the second half of the fourth generation.
It is hoped that the establishment of the Asian Restaurant and Hotel Industry Alliance can help American Chinese food brands to comprehensively upgrade from the past small family business model to a new corporate business model, so that Chinese food can be revitalized throughout the United States.
In his speech, Zhao Rui, chairman of the Asian Restaurant and Hotel Industry Alliance and founding chairman of the American Chinese Restaurant Alliance, welcomed the guests from all over the United States and pointed out that the establishment of the alliance brought together the efforts of many parties.
He told a reporter from China News Service that it is imperative to update and iterate Chinese food in the United States, and he hopes that the establishment of the alliance will help the industrialization of Chinese food.
On March 18, local time, the founding meeting of the Asian American Restaurant and Hotel Industry Alliance was held in New York.
The picture shows Zhao Rui (left), chairman of the Asian Restaurant and Hotel Industry Alliance and founding chairman of the American Chinese Restaurant Alliance, delivering a speech at the meeting.
Photo by reporter Wang Fan
Huang Geng, honorary chairman of the Chinese Dining Club and founder of Huang Jihuang, said in his speech that the mission of the Chinese Dining Club is to build a bridge between the supply chain and the catering end, and at the same time help China's outstanding catering companies and supply companies go overseas.
This time, the Chinese Restaurant Association will introduce a number of China's excellent catering brands and business models to overseas Chinese in the United States, hoping that through exchanges, more Chinese restaurants will open across the United States.
At this event, China's well-known dumpling brand "Xijiade", light fast food brand "Drooling Chongqing Noodles" and milk tea brand "Ah T Milk Tea" conducted corporate roadshows. Micun Bibimbap, Claypot Emperor, Yunweiguan, Dong Daojia and other business representatives participated in the theme forum discussion.
Zhao Lin, co-founder of the "Drooling Chongqing Noodles" brand, believes that Chongqing noodles are not only from Chongqing, but also from the world. Based on the consumption data in recent years, small restaurants may be a better investment choice than large restaurants. .
On the same day, the Asian Catering and Hotel Industry Alliance, the Chinese Restaurant Association and a number of catering companies signed strategic agreements at the event.
Participants said that this event created an opportunity for communication and exchange between practitioners in the Chinese catering industry in China and the United States, and was conducive to promoting cooperation between Chinese and American catering companies and making Chinese food develop more dynamically in the United States.
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