Chimelong Group once again won the "Oscar" award in the global theme park industry - Thea Award
Promote the high-quality development of the cultural tourism industry in the Greater Bay Area
From March 13th to 16th, the Global Themed Entertainment Association TEA Global Summit and the 30th Thea Awards Ceremony were held in Los Angeles, USA.
Su Zhigang, the "Tourism Ambassador" of the United Nations and Chairman of Chimelong Group, won the "Lifetime Achievement Award" of the Thea Award, becoming the first Asian entrepreneur to win this honor.
The Global Themed Entertainment Association (TEA) was established in 1991. It is an international non-profit organization with approximately 1,600 members, representing the leading creators, developers, designers and producers in the global themed entertainment industry.
The Thea Awards, selected and issued by TEA every year, are recognized as one of the highest honors in the global theme entertainment industry and are known as the "Oscars" of the global theme park industry.
Focus on culture and tourism
Products loved by tourists
The Guangdong-Hong Kong-Macao Greater Bay Area cities represented by Guangzhou have location and endowment advantages in the process of jointly building the Bay Area cultural tourism industry cluster.
Cultural tourism companies represented by Chimelong Group are playing an exemplary and leading role in building a cultural tourism highland in the Bay Area.
Since its establishment in 1989, Chimelong Group has focused on cultural tourism for more than 30 years. Through continuous innovation and unique creativity, it has successfully built two world-class cultural tourism resorts - Guangzhou Chimelong Tourism Resort and Zhuhai Hengqin Chimelong International Ocean resort.
The two major resorts attract countless tourists with their rich entertainment projects, wonderful performances and comfortable accommodation environments.
After decades of development, Chimelong has grown into a cultural tourism brand loved by domestic and foreign tourists. It receives nearly 40 million tourists annually and has successfully ranked among the top theme park groups in the world.
Guangzhou Chimelong Tourist Resort is the first large-scale comprehensive theme tourist resort under Chimelong Group. It owns Chimelong Wildlife World, Chimelong Paradise, Chimelong Water Park, Chimelong Bird Park, Chimelong International Circus and Chimelong International Circus. It has many theme parks, performing arts theaters and hotels such as Chimelong Hotel, Chimelong Panda Hotel, Chimelong Xiangjiang Hotel, etc. It is a comprehensive theme tourist resort with the largest number of theme parks and the highest standards in China. It is known as "China's most popular A one-stop tourist resort.”
Zhuhai Hengqin Chimelong International Ocean Resort is a super tourist resort built by Chimelong Group. It is also the world's largest ocean-themed tourist resort. It adopts advanced technological equipment, highly creative design and perfect management, integrating themes It integrates amusement parks, resort hotels, cultural performances, business exhibitions, catering and leisure.
In September last year, the Chimelong spacecraft, the core project of Zhuhai Hengqin Chimelong Phase II project, officially opened for business.
This project is led by Chinese creativity, integrating global resources, and took 12 years of ingenious design and construction.
The entire building is approximately 650 meters long and has a total construction area of approximately 400,000 square meters.
With its visually stunning spaceship shape, world-leading marine life conservation technology, science education concepts that transcend time and space, and interesting interactive experiences, it demonstrates the forward-looking and technological sense of the park's design.
Viewed from the air, the Chimelong spacecraft looks like a giant spaceship from the interstellar space, spanning the mountains and seas, and is very popular among tourists in the Guangdong-Hong Kong-Macao Greater Bay Area.
This large-scale cultural tourism project has set 7 Guinness World Records since its birth, including "the world's largest indoor park".
The relevant person in charge of Guinness World Records Greater China also lamented: "A park has obtained 7 Guinness World Records at the same time, which is rare among global theme parks." This year, Hengqin Chimelong Spaceship "Bermuda Adventure" Arc The dome-shaped dynamic theater project also won the Thea Award for Outstanding Achievement.
In addition, Qingyuan Chimelong with a forest theme is under construction. This project uses nature, big ecology, big populations, big culture and sports, and big tourism as its design concepts to create a forest animal and plant themed resort and will soon be put into trial operation.
Diversified development
Leading new space for domestic demand growth
As the public's demand for tourism experience continues to increase, themed and scene-based tourism consumption is gradually becoming a new favorite in the tourism market, and it also provides new ideas and directions for the innovation and transformation of scenic spots.
At present, with the increasing diversification of tourism consumption and the improvement of tourism supply, coupled with the frequent introduction of policy documents to promote the development of the night economy across the country, the night tour market is developing rapidly.
"Night economy" has become an important project that many cities pay great attention to and develop.
Chimelong Group proactively interprets the diverse needs of tourists and has already created a "night market business card" unique to Guangzhou.
For example, the Chimelong International Circus, which is very popular among tourists, was founded in 2000 and aims to create a world circus stage that never ends.
It was the Chimelong Group that pioneered the cultural tourism model of “watching animals during the day and watching circuses at night”, and also successfully launched the “night economy” of Guangzhou’s cultural tourism.
Chimelong International Circus has the largest circus performance venue in the world, which can accommodate nearly 7,000 spectators at the same time. It has attracted more than 45 million spectators in the past 23 years.
Chimelong International Circus has also evolved from the "World Circus Collection" when it was first founded, to the semi-themed starry sky circus "Apocalypse", the themed circus "Jurassic of the Moon", to the situational circus "Forest Code", the world's first large-scale circus The situational circus "Magic Legend" and other circus shows, based on the concepts of Chinese creativity, global procurement, and world production, have formed circus art shows with independent intellectual property rights and international standards.
In 2008, Chimelong Water Park officially launched the nightclub mode, trying to attract young customers to participate in nightclub activities through the Starry Sky Water Party.
In compliance with consumer trends, in 2015, Chimelong innovatively proposed the "Water Park + Electronic Music Festival" model, achieving the perfect integration of trendy electronic music culture and theme parks, and created a star project - "Chimelong Water Electronic Music Festival", which was launched as soon as It has quickly become a popular choice for young people to spend their summer vacation, bringing a lot of brand exposure and tourists to Guangzhou.
In 2022, Guangzhou Chimelong Tourism Resort will be included in the list of "National Night Culture and Tourism Consumption Clusters", and the "version" of night tours will continue to be upgraded.
At the same time, Chimelong has always maintained an unremitting spirit of exploration and continuously enriched the supply of tourism products through exchanges with international peers and cooperation with top international teams. With a variety of colorful themed activities and interactive performing arts programs, it has effectively enhanced the cultural quality of the products. The connotation and added value enhance tourists’ sense of participation and promote the development of themed and scene-based cultural tourism.
In addition, Chimelong has successfully attracted tourists of different age groups through continuous innovation and optimization of event content and formats, achieving broad market coverage.
The award-winning
The future of Chinese cultural tourism brands is promising
Among the past 30 Thea Awards, this is not the first time that Chimelong Group has won the TEA Thea Award.
As early as 2014, Guangzhou Chimelong Tourism Resort, as the only representative in Asia, ranked among the top three of the "World's Best Theme Parks" issued by the Global Themed Entertainment Association TEA, achieving "zero" mainland China theme parks in this industry's top award. breakthrough.
In 2015, Chimelong Ocean Kingdom once again won the TEA "Outstanding Achievement Award for Theme Parks". In 2017 and 2018, Chimelong Ocean Kingdom 5D Castle Cinema and "Ocean Night Light Parade" won the "Outstanding Achievement Award" from TEA.
In 2019, Chimelong Water Park became TEA's first water park to win the "Outstanding Achievement Award" with the world's first "Rock Wheel".
According to TEA's authoritative data, since 2013, Guangzhou Chimelong Water Park has been the "water park with the largest number of visitors in the world" for consecutive years, and has continuously refreshed its own record of the total number of annual visitors and average daily visitor reception of global water parks. record, firmly occupying the industry-leading position of "the world's No. 1 water park".
Urban culture is not only the soul of urban evolution, but also the foundation of sustainable urban development.
At present, my country's urban operation and development has entered the era of cultural IP. How to create urban IP through high-quality development of the cultural tourism industry is also a topic that many large cities are constantly exploring.
With the dream of becoming "China's world-class cultural tourism brand", Chimelong has become a unique cultural tourism IP in the Greater Bay Area and has been committed to providing tourists with an excellent tourism and vacation experience through innovation and excellent services. We also hope that through sustained development, we can help the high-quality development of the cultural tourism industry in the Greater Bay Area and let the world see the unique charm of China’s cultural tourism industry.
Written by: Cai Huafeng and Liao Yinjie
(Nanfang Daily)