BR

Updated Monday, March 18, 2024-14:22

  • Instagram Íker Casillas, Tamara Falcó and other celebrities accused of illicit advertising on their social networks could face sanctions of up to one and a half million

This weekend three celebrities were advertising a new initiative/company called

Children's Walkers

on Instagram .

Three influencers with children, namely

Tania Llasera, Laura Escanes and Ana Peleteiro,

invited their followers to learn about this proposal, plans for children outdoors designed for mothers and fathers who do not have time to take care of them due to work or who need more time. for themselves.

Each of these celebrities promoted "this service" in their own way on their Instagram stories, Tania celebrated this idea with a live video, "taking the children outdoors without having to do it yourself."

This way she would find more time to "paint", her great passion, the presenter said.

Some controversial statements when linking the company they were referring to.

If you enter the profile of Child Walkers,

a man appears leading several children with harnesses as if they were dogs on their leashes

.

He had to be fake.

See this post on Instagram

This is how it was read in the comments;

There were those who gave credibility to Tania's recommendation and raised their hands, including paediatricians, to some quicker people who realized that it was a strange covert marketing campaign.

The same thing happened with Laura Escanes, what happens is that she has more followers and her economic collaboration with Paseadores de niños has been even more commented on.

"It is a concept that is interesting, and is basically designed for families who do not have time to walk their children...

This service is for groups of a maximum of 7 children

, they walk them through green areas (...) I leave you all the info in stories"... Ana Peleteiro followed the same script more or less, she spoke of "a perfect alternative for children to socialize with other creatures."

Marketing expert Itziar Oltra hit the nail on the head when she revealed on her Twitter account that it is a fake that hides an advertising campaign for a glasses brand that aims to raise awareness among the population about screen abuse in children, which prevents that they go to the park more and their vision is impaired.

Hence the number of children with glasses in the advertisement.

Here she explains it:

Without a doubt, this brand has achieved what it wanted, that we talk about it and at the same time give wax to the influencers, experts in (illicit) advertising.