ANA DEL BARRIO Madrid

Madrid

Updated Saturday, March 16, 2024-00:03

A total of 125 different treatments, six sensory cabins,

more than 550 square meters dedicated to taking care of the body and mind

... Maribel Yébenes has opened a new aesthetic center in the heart of the capital with a revolutionary concept that combines the most advanced technology. cutting edge with artisanal aesthetics.

The idea is that the beauty clinic stops being that cold and impersonal place with a stretcher and a fluorescent light and becomes a cozy place where the client feels comfortable and has an experience with all five senses.

For this reason, each of the

six exclusive cabins in this place is themed

and designed to connect with some element of nature.

Located at 100 Velázquez Street, the center was inaugurated last January and was attended by numerous

celebrities

such as

Isabel Preysler, Pablo Motos, Isabelle Junot, Carlos Latre and Juan del Val

.

Isabel Preysler confessed her formula to always stay radiant: "In addition to having a correct diet and a healthy lifestyle, I stay very active and follow the routines that Maribel Yébenes recommends to me."

And she was delighted with the innovative boutique:

"I really like the new concept of the Velázquez center

, it seems very different to me."

The presenter of El Hormiguero

, Pablo Motos , expressed himself along the same lines

: «I'm going to come here.

"I'm looking forward to trying the experiential cabins

: my favorite is Mare because I love the jellyfish on the wall," he said.

In this cabin the aim is for the user to experience

the sensation of being in the sea

, surrounded by waves that caress and guide them.

For this reason, treatments are carried out to hydrate the skin and eliminate toxins with the aim of promoting drainage and circulation.

30% men

The case of Pablo Motos is an example that more and more men dare

to undergo aesthetic treatments

and, in fact, they already make up 30% of the clients of this clinic, which has another location on Paseo de La Habana. and another in Malaga.

«We wanted to create this new space for a market niche that is not covered in our country and that has a high level of demand within the luxury segment.

We want to recover the

artisanal concept

of aesthetics,

Return to the basic

, but combining it with the latest applied technology," declared Myriam Yébenes, CEO of the firm.

Maribel Yébenes and her daughter Myriam, CEO of the firm.

Users who come to this sensory boutique first consult with the specialists, who carry out

a personalized diagnosis

to plan the appropriate treatment for each person.

«We try to ensure that the patient is pampered.

In this way, we transform

an experience that generates rejection or anxiety because it may hurt

into a pleasant practice.

The more relaxed the client is, the better the work will be,” Dr. Laura Pujol told GRAN MADRID.

For this reason, from this establishment

they try to remove the fear

of people who do not dare to approach an aesthetic clinic because they think that the needles are going to hurt them.

But Maribel Yébenes' center goes much further and focuses

on the connection with the five senses

.

For this reason, the Terra cabin symbolizes union with nature and its objective is to discover serenity and calm anxiety and stress.

The Silva cabin represents the forest and seeks to enhance the youth of the skin.

In the Natura cabin, moss covers the ceiling to find

inspiration in nature

and luxury facial treatments are practiced there.

The cabin called Ignis represents energy, passion and fire, while in Stellae you can contemplate the space to charge yourself with vitality.

Everything to achieve an oasis of peace and spirituality in the heart of Madrid.

Isabelle Junot, one of the clients of the Maribel Yébenes center.