“One of the main tricks of marketers is to indicate the price in installments instead of the usual price.
This practice appeared several years ago on expensive goods (household appliances, gadgets, cars), and now it has begun to appear everywhere.
For example, instead of 100 thousand rubles, the price tag indicates 10 thousand with the note “per month,” the expert said in an interview with Gazeta.Ru.
Also, according to the specialist, the illusion of a shortage of goods is often created.
“Companies limit access to their products or services by marking them as ‘3 items left’, ‘Offer valid for 48 hours only’, etc.,” Kotov said.
In addition, according to the analyst, a crowd effect is additionally created to show how many people are already interested in the product.
“In addition to the most popular tricks, there are also more unusual ones.
For example, using the smell of baking in catering establishments to prolong the stay in a cafe and increase the client’s appetite.
According to statistics, people spend 15 minutes longer in places with a pleasant aroma, which means they order more,” the expert concluded.
Previously, Candidate of Economic Sciences and financial analyst Mikhail Belyaev expressed the opinion that it is advisable to leave up to half of your monthly income in cash.