Zain’s plea for Ramadan 2024 (Source/Zain)
“Zain’s advocacy for Ramadan 2024.. We will return.” With this title, the Kuwaiti Telecommunications Company Zain launched its advertising campaign for the holy month of Ramadan.
Zain began the video with the sentence, “Because the adults remained silent, the children will plead... and the people will be fair to us if the balance of politicians is money,” referring to the right of the Palestinian people to return to their homeland. The advertisement also carried a message to the Security Council and the world, for their silence about the massacres committed by the Israeli occupation against the people of Gaza since 6 months ago. Months.
The 4-minute promotional advertisement showed a “representative pleading” before the Security Council against what is happening in Gaza, for the martyred children of Gaza pleading before the Security Council.
The clip shows the Palestinian character “Handala” entering with a group of children into the Security Council headquarters, and they storm a session of the Council, and “Handala” starts singing and says, “Stop filming, let’s be satisfied with this. I am little Hanzala, and behind me is a line of ageless children. I came to tell you before God that... Excuse me, Security Council of this whole world.”
Hanza and his successor, the children, continue singing, calling for pleading against Israel and using the right of criticism and veto to speak about the suffering of the Palestinian people, especially children.
The advertisement carried many messages and scenes from the war of extermination that Israel is waging against the people of Gaza, such as children carrying empty pots and plates, and bags of flour stained with blood, in reference to Israel’s targeting of civilians trying to obtain aid, and of the mother who dragged her two children during her exodus from north to south. For a distance of 15 km.
Zain concluded her announcement with the phrase, "We will return. You have no land and no appointment, and for every death certificate that is sealed, a thousand birth certificates are written."
The audience on the social media platforms interacted with the advertisement and began circulating it. They said that Palestine will remain and be born, and that the advertisement is bold in all its details and words. The attendees are symbols of patient Gaza, such as the child Reem (the soul of the soul), the child Youssef with the twisted hair (curly), Naji Al-Ali, the character of Handala, the keffiyeh, and the olives, all of which indicate However, the Palestinian people are the owners of the rights and the land.
#Palestine remains and is born, a bold declaration;
Details and words.. the presence of the symbols of patient #Gaza.. Reem (the soul of the soul) and Youssef with curly hair.. #Naji_Ali and the character of #Hanzala, the Keffiyeh and the olives..
the trial, the children’s plea, and the message;
#We will return and with every death certificate stamped, a thousand birth certificates are written
pic.twitter.com/DEfqi2fxi9
- Muhammad Al-Mustafa (@MohamedlMostafa) March 10, 2024
Zain Company’s announcement this year is great, great, great 👏👏👏👏
The people will be fair to us if the balance of politics is money 🇵🇸🇵🇸 pic.twitter.com/CuHlykBiRe
- Omar Safwat abdelhaleem ♠️ (@omarsafwat662) March 10, 2024
Bloggers described the advertisement as a creative, wonderful and distinctive idea, and said that it is a special Ramadan advertisement for the Kuwaiti Telecommunications Company Zain, in which the children of Palestine plead before the Security Council for its inability to stop the Gaza massacres. This is not strange to Kuwait.
All advertisements must be powerful!
Thank you Zain Company ✊🏻
You didn't do well ✌🏻#Gaza 💔#Zain@ZainKuwait @Zain pic.twitter.com/Ax2t7ejUK1
— Basma Al-Zankawi 🔻 (@Zankahawa) March 10, 2024
Others commented on the announcement by saying: Everyone should follow the example of what Zain Telecommunications Company did in highlighting the Israeli massacres and violations against the Palestinian people, adding that the announcement conveyed a message to the Security Council regarding its silence about the Israeli massacres against the people of Gaza.
The words are strong and the idea is beautiful,
but Hanzala’s voice and performance are annoying.
- Director Nada 🔻🍁 (@NADAHMK) March 10, 2024
Every year I wait for #Zain’s announcement for Ramadan. To be honest, no year has they disappointed me, whether with the idea or the quality of the work.
This year’s announcement brings tears to our hearts... May God relieve our brothers in Palestine and grant them victory in the name of these holy days. https://t.co/cijsZeCr0m
Thank you, Zain... Thank you, Kuwait, for always honoring stances. 💜👏🏻@Zain @Z
- Rabee Joukhdar 🐝💜 (@rabee_joukhdar) March 11, 2024
The advertisement, which Zain Telecommunications Company described as “a plea, not a song,” has received thousands of views since it was launched on its YouTube channel.
It is noteworthy that “Zain” is the leading mobile communications services provider in the Middle East and North Africa region. Zain was founded in 1983 in Kuwait, under the name of Mobile Telecommunications Company (MTC), as the first mobile communications services operator in the region, in September 2007. Mobile Telecommunications Company (MTC) switched to the Zain brand.
Source: Al Jazeera + social networking sites