Kommersant writes about this.
According to the publication, brands in 2023 returned marketing budgets to the level of 2021 or even exceeded them.
It is noted that companies use a scheme in which the budget is managed by a partner: a retailer or distributor.
Earlier it was reported that two import-substituting factories in the light industry would be built in the Moscow region.
Also, Russian President Vladimir Putin, during his address to the Federal Assembly, stated the need to reduce the share of imports into the country to 17% of GDP by 2030.