(Observation of the Two Sessions) In the "IP" era of cultural tourism, how can "Internet celebrities" become "long-lasting"?

　　China News Service, Beijing, March 9th: In the "IP" era of cultural tourism, how can "Internet celebrities" become "long-lasting"?

　　Author Li Yusuwu Yili

　　From Zibo BBQ to Guizhou’s “Village Supermarket”, from Harbin’s “top trend” during the ice and snow season, to the collective “out of the circle” of the four provinces of Shanhe... At present, cultural tourism across China has entered the “IP” era.

During the National Two Sessions, how to turn "traffic" into "retention" and "Internet celebrity" into "long-lasting popularity" has also become a hot topic of concern to the representatives.

On January 4, the ice sculptures in the 25th Harbin Ice and Snow World attracted tourists to watch.

Photo by Zhao Yuhang

　　Dai Bin, a member of the National Committee of the Chinese People's Political Consultative Conference and president of the China Tourism Academy, said that the development of tourism requires "Internet celebrities", but "Internet celebrities" are not all of tourism.

This is inseparable from a city's business environment and public service infrastructure.

It takes patience, wisdom and determination to follow your own path.

　　Song Qiu, a member of the National Committee of the Chinese People's Political Consultative Conference and deputy director of the Sichuan Provincial Department of Culture and Tourism, pointed out that in the era of online self-media, it is relatively easy to become an "Internet celebrity" through operation and become popular.

But if you want to become popular, you still need to be serious about providing high-quality content and solving real problems.

　　In view of the current problems of difficulty in cash payment and card swiping in many cultural and tourism scenes, Song Yan, deputy to the National People's Congress and deputy director of Nanjing Museum, suggested that cultural and tourism service venues should improve online payment and offline cash and card swiping. The settlement model enables undifferentiated travel payment services.

　　During holidays, the phenomenon that cultural tourism services such as tourist attractions and cultural venues are difficult to meet peak demand needs to be solved urgently.

Zeng Lianying, a representative of the National People's Congress and a tour guide at the Nanyue Hengshan Tour Guide Service Center, suggested that tourist destinations should combine the needs of tourism organization work to establish a comprehensive cultural tourism volunteer service team management platform to fully organize and cultivate social volunteer service forces.

　　At the same time, artificial intelligence technology has gradually become one of the key forces in promoting social progress, and has also injected new impetus into the development of the cultural tourism industry.

Wu Guoping, deputy to the National People's Congress and chairman of Wuxi Nianhuawan Cultural Investment and Development Co., Ltd., believes that using technological innovation to provide tourists with a more novel, diverse and comprehensive cultural tourism experience will truly help traditional cultural tourism move towards digital cultural tourism.

On October 3, 2023, tourists took photos while visiting the Danxia landform landscape group in Tangjiawan Scenic Area, Cangzi Township, Chengde County, Chengde City, Hebei Province.

Photo by China News Service reporter Zhai Yujia

　　In this year's government work report, active cultivation of new consumption growth points such as entertainment and tourism was included.

It can be seen from the recent open group activities for delegations from various places that many provinces and cities have accelerated the layout of the integrated development of culture and tourism, and focusing on "retaining capacity" has become a common feature.

　　"Erbin" is running on the road to "Changhong".

Zhang Qixiang, deputy to the National People's Congress and mayor of Harbin, said that it is necessary to expand and extend the "out-of-circle" effect to promote the prosperity of tourism in all seasons, presenting "the fragrance of lilacs in spring, the refreshing north country in summer, the colorful mountains in autumn, and the ice and snow charm in winter." "The unique charm.

　　Ma Yujun, deputy to the National People's Congress and mayor of Shijiazhuang City, proposed that Shijiazhuang will continue to promote the construction of performing arts venues and competition venues, successfully organize brand cultural and sports activities such as Shijiazhuang rock music season, three-person basketball, and five-a-side football, and continue to promote music activities to music Industrial extension, sports events expand to sports brands.

　　Culture shapes tourism and tourism promotes culture, Xu Yixian, deputy to the National People's Congress and mayor of Luoyang, said that the entire chain will develop and expand Hanfu "trendy products", hold Hanfu Culture Festival, establish a research institute, and transform the old city into an "auto parts street" It has become a "Hanfu street", and the online "traffic" in the ancient city of Luoyi has become the offline "retention".

　　Regarding Shantou, Guangdong's strong "out of the circle" with its folk culture, Zeng Fengbao, deputy to the National People's Congress and mayor of Shantou, said that it will continue to hold large-scale concerts and major festivals, and link up commercial complexes and food gathering areas to create "food, accommodation, travel, shopping and entertainment" "Service chain promotes the "long-lasting" development of "Internet celebrity" cities and provides "hard support" for economic development with cultural "soft power".

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