How to implement the employment priority policy?
During this year's National Two Sessions, many representatives and experts offered suggestions on employment issues.
Give full play to the leverage effect of the digital economy in driving employment
In recent years, the development of the digital economy, the deepening of digital-real integration, and the new industries and new models fostered in the formation of new productive forces have provided new space for large-scale employment.
"Continuing to expand the employment 'reservoir' and broadening jobs and growth points is the key to promoting large-scale employment." Liang Qianjuan, a representative of the National People's Congress, said that digital economic platforms represented by short videos and live broadcasts have integrated into traditional industries and into rural areas. Revitalization has stimulated consumption potential, boosted the scale of production, injected new impetus into overall employment growth in society, and provided new inspiration and new paths to address employment challenges.
Liang Qianjuan believes that it is currently necessary to break through the traditional cognitive framework of employment, accelerate the innovation of employment promotion policies, and give full play to the huge role of the digital economy in driving employment.
According to the "Live Broadcast Platform Employment Value Report (2023)" released by the China Institute of Employment and People's Livelihood at Renmin University of China, by the end of 2023, the Kuaishou platform has driven 40.22 million job opportunities, and more than 80% of traditional occupations have begun video transformation.
Accelerate the training of young people in new occupations and promote high-quality and full employment
Zhang Chenggang, director of the China New Employment Form Research Center at Capital University of Economics and Business, said that employment for college graduates is still a challenge, and it is necessary to open up new areas of youth employment and entrepreneurship and find new ways to improve youth employment efficiency.
In recent years, new economies and new business formats have developed vigorously, creating a large number of new industries and new jobs.
The results of the ninth national workforce survey of the All-China Federation of Trade Unions show that there are currently about 402 million employees in the country, including 84 million workers in new employment forms, which have become an important part of my country’s workforce.
With the in-depth implementation of the innovation-driven development strategy, new industries and new momentum continue to grow, and new positions and new occupations continue to emerge.
Taking the revised 2022 version of the National Occupational Classification as an example, there are a net addition of 158 new occupations, and 97 digital occupations are marked for the first time.
"The development of the digital economy, the deepening of digital-real integration, and the new industries, new models, and new occupations fostered in the process of forming new productive forces have provided new space for large-scale employment of young people." Member of the National Committee of the Chinese People's Political Consultative Conference, China Personnel Science Yu Xing'an, president of the institute, said that live streaming e-commerce has created a large number of jobs and spawned more than 30 new occupations such as Internet marketers, anchors, broadcast assistants, traders, short video slicers, etc., further driving the upstream and downstream industry chains. of new positions.
This model promotes diversified career development and makes a positive and sustainable contribution to employment growth. Digital platforms have also become a new career platform for the current youth group to find employment and start businesses.
"The key to revitalizing rural talents is to make more talents willing to come, retain them and do well." Tong Liang, deputy to the National People's Congress and secretary of the Party branch of Yujiatai Village, Panjiabao Town, Liaozhong District, Shenyang City, Liaoning Province It is recommended to encourage the cultivation of more rural young anchors, and it is recommended to actively play the role of major Internet platforms to cultivate a group of live broadcast talents who have grown up from the front line of agricultural production and planting, so as to drive farmers to increase their income and become rich.
Innovate recruitment models to improve recruitment matching efficiency
How to make full use of digital technology to further improve the matching efficiency between supply and demand for jobs is also a new topic faced by public employment service agencies and enterprises at all levels.
With the development of digital technology, live broadcasting has emerged as an emerging form of recruitment and has become an important way of job hunting and recruitment.
Liu Guimei, a deputy to the National People's Congress and a quality inspector at Liaoning Changhua Printing and Packaging Co., Ltd., suggested making good use of live broadcasts to provide job seekers with more choices and space, and also build a "cloud bridge" for companies to communicate online.
Nowadays, it has become a consensus among public employment service agencies at all levels to make good use of live broadcast for job promotion.
On January 3, the Ministry of Human Resources and Social Security issued the "Notice of the General Office of the Ministry of Human Resources and Social Security on Promoting the Application of Livestreaming in the Field of Employment and Public Services." The notice pointed out that livestreaming is an innovative practice for the integrated development of digital technology and public services. It has the characteristics of intuitive experience, instant interaction and accurate docking, and has broad application space in the field of employment services.
Taking a short video platform as an example, since the launch of Kuaipin in January 2022, special live broadcast recruitment activities have been held in many places for blue-collar workers, college students, migrant workers, veterans and other groups. In 2023, the total number of Kuaipin live broadcasts will be nearly 5.5 million games have been held, attracting 250 million workers per month.
Zhao Zhong, dean of the School of Labor and Human Resources at Renmin University of China, Distinguished Professor of the Yangtze River Scholars, and dean of the China Institute of Employment and People’s Livelihood, pointed out that “the essential driving force of new productivity is technological progress. Workers, labor materials and labor objects are in the new era. Against the background of technological progress, factor productivity has increased, and live streaming platforms have transformed workers’ endowments into labor value, allowing factors of labor productivity to enter the production process, thus promoting the improvement of labor productivity.”