China News Service, Beijing, March 7th: China’s film and television industry is “hot about going overseas”. What is the essence of “breaking the circle”?

　　Author Zhang Yangbin Zhao Yejiao

　　In the past year, many domestic films have taken advantage of the momentum to "go overseas", and some short dramas with a "short and fast" rhythm have overseas audiences calling them "tops".

What are the new trends in Chinese film and television’s “going overseas” trend?

How to accelerate the "breaking of the circle" of high-quality film and television?

During the National Two Sessions in 2024, many members of the CPPCC from the literary and artistic circles made this suggestion in interviews with reporters from China News Service.

On August 8, 2023, the overseas premiere of the Chinese film "Warm" was held at the Paragon Cinema in Bangkok, Thailand.

The picture shows the scene of the premiere.

Photo by China News Service reporter Li Yingmin

The inevitable trend of “going overseas”: from exhibition to marketization

　　"In the past, when Chinese films went global, they mostly relied on holding film weeks and recommendations from local Chinese, and the market behavior was weak. But now they are beginning to rely on local promotion companies to work hard on publicity and distribution. This is a trend in the future. "Huangfu Yichuan, a member of the National Committee of the Chinese People's Political Consultative Conference and a researcher at the China Film Art Research Center, said that when movies "go out", they should rely on market behavior and integrate into the lives and movie-watching experiences of people in other countries.

　　Huangfu Yichuan said that in today's era, movies, as an industrial product, need to undergo market testing and gain market recognition.

He also mentioned that Sino-foreign co-production is a very important way for movies to "go global".

He took the youth-themed film "The Mighty Little Lion" co-produced by China and the Netherlands as an example, saying, "Joint investment and cooperative filming tell the story of Chinese lion dance, and the telling method is Westernized, so Western audiences may be more receptive. "

　　According to Jiang Shengnan, a member of the National Committee of the Chinese People's Political Consultative Conference and a writer, many overseas short dramas that have "out of the circle" are adapted from online articles. "They have been 'rolled' in the Chinese market, so they are 'very popular' in overseas markets."

Jiang Shengnan said that whether it is a movie or a short play, it is a good thing to spread Chinese culture.

On November 6, 2023, the 11th Munich Chinese Film Festival opened.

Photo by Yanjie

　Accommodate Chinese characteristics and find the greatest common denominator

　　Huo Jianqi, a member of the National Committee of the Chinese People's Political Consultative Conference and director, said that traditional Chinese aesthetics add characteristics to Chinese films.

“For example, in ‘That Mountain, That Man, That Dog,’” he told reporters about his past directing experience, “the Tang poetry, Song poetry, and ink landscapes in traditional Chinese culture will be subtly integrated into the work, becoming a unique feature that is different from many Western works. place."

　　Jiang Shengnan believes that the more Chinese films and TV shows should go overseas, the better.

"The more cultural works that go out, the better. The elegant should go out, and the vulgar should also go out. Only when enough things are 'going overseas' can overseas people come into contact with more works from China and find the greatest common denominator among them."

　　Not long ago, Sony Pictures successively purchased the remake rights of "Hello, Li Huanying" and the global distribution rights of "Hot and Spicy".

Huangfu Yichuan believes that a movie tells the emotions of ordinary people, and a story that can be accepted by a global audience is a good story.

　　Make good use of the power of science and technology to achieve long-term and orderly development

　　Huangfu Yichuan mentioned that although the emergence of Sora has panicked many industry players, they must "believe in human beings' control capabilities."

"For the continuous iteration of technology, we must understand it, improve it, and regulate it with laws, so as to make good use of technology to enrich and enhance film and television art." Huangfu Yichuan said that from the perspective of overseas box office, the key to Chinese films "going overseas" The space is still very large, and with the support of new technologies, the future is promising.

　　Huo Jianqi also mentioned that artificial intelligence is a global trend and an inevitable development of the film and television industry, but there is still a gap between the current artificial intelligence technology and the real film quality.

"From aspects such as efficiency, scientific and technological progress will bring benefits to the development of the film and television industry, but it must be done step by step." (End)