Luis Fernando Romo
Updated Tuesday, March 5, 2024-9:31 p.m.
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While working at his father-in-law's fishmonger, the unpredictable happened when he declared bankruptcy.
For many years, Hirotake Yano claimed that he was not an intelligent person, but he had
the brilliant idea of founding the popular 'everything at 100' Daiso chain in Japan.
The businessman died last February due to a heart attack at the age of 80 in Hiroshima.
How this initiative came about was as simple as it was fruitful.
Hirotake and his wife set up a store where they became so fed up with labeling items with different prices that they decided to set a fixed price for all items.
This is how Yano Shoten was born in 1972, which was the seed of the first 100 yen (0.61 euro) Daiso store in 1991.
The translation of Daiso is 'to create something big'.
In its stores you can buy food, electronic devices, cleaning products and stationery, etc.
At first, the entrepreneur sold products from the back of a truck until they saved enough to open a store.
From that moment on, the business began to flourish until it became one of the most profitable companies in the country of the rising sun, which currently
operates 4,360 stores in all the prefectures of Japan
and another 990 in several countries on the American, Asian, and Oceanic continents. and East.
According to the data published in the commercial registry in the fiscal year 2022, it had a turnover of 550,000 million yen, that is, about 3,340 million euros.
As published at the time by the Bloomberg Billionaires Index,
Yano had a fortune of 1.9 billion euros.
He never thought about succeeding or amassing a lot of money since "I have failed many times and I thought that no matter how hard I tried, nothing was going to succeed," he once commented.
Born in Beijing (China), Hirotake was the fifth of eight children in a humble family.
After the end of World War II they moved to Japan, the land of his mother.
While studying at the institute in Hiroshima he practiced boxing and
was even selected to participate in the training program of Japanese athletes
for the 1964 Tokyo Olympics. Later he graduated in Civil Engineering from Chubu University.
He never showed off ostentation, he liked to go unnoticed
and was always very kind to his employees.
In 2018 he decided to leave the management of the multinational, so his son Seiji took over.