Will the generation born between 1980 and 2000 become “the richest in history”?

Laura Laplaud 1:43 p.m., March 5, 2024, modified at 1:45 p.m., March 5, 2024

The so-called “millennial” generation could become “the richest in history”.

This generation concerns people born between 1980 and 2000 and according to an extract from a study by the firm Knight Frank, spotted by our colleagues from Le

, Generation Y should indeed become "the richest in History". 

90,000 billion dollars in assets in the United States alone

In this note, which will be published in full this Wednesday, it is indicated that "over the next decade, a massive transfer of wealth will occur as the silent generation (people born from 1920 to 1940) and baby boomers (those born from 1945 to 1960) will pass the baton to millennials.”

In the United States alone, for example, those affected are expected to inherit $90,000 billion in assets (notably real estate) from their elders over the next ten years.

Differences in perspectives between generations

How will this money be used?

The report points to the difference in perspectives between younger and older generations, which will lead to "a substantial reevaluation of marketing strategies for anyone wishing to sell products or services to this newly wealthy group."

Especially since millennials are interested in subjects that are very different from their elders, such as the question of climate change.

According to Knight Frank, 80% of men and 79% of women surveyed say they are trying to reduce their carbon footprint.

“Male baby boomers have a different point of view, with only 59% of them trying to reduce their impact, well below their female counterparts (67%),” says the international real estate agency.