Sebastian Fest Buenos Aires
Buenos Aires
Updated Wednesday, February 28, 2024-01:24
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David Cameron was well informed, from the
British embassy in Buenos Aires
they had given him the precise information: Javier Milei, the new Argentine president, would hardly resist a stimulus on a social network.
In this case,
.
Rishi Sunak's Foreign Minister then went into action, inviting the president to a meeting that should have been only for foreign ministers and complicated Argentine foreign policy on a core issue,
the claim of sovereignty of the Falkland Islands
.
It happened in Davos, but it actually happens all the time.
Milei's passion for social media is driving everyone and everyone crazy
.
The Argentine
press
counted
Milei
's
activity
on
"In one week she 'published' more than 3,000 posts and 97% of her interventions are retweets," highlighted
La Nación
.
Her average since she governs is
73 messages a day
.
And it's not done by a
community manager
: the one who manages Milei's Twitter is Milei.
The president must stop his "Tweet fury," a deputy from the dialogue opposition claimed in the middle of the parliamentary session.
Maximiliano Ferraro is as bewildered as the rest of the political arc: the tenant of the
Casa Rosada
, a building that he actually steps into only twice a week, his voice is almost not heard in the real world, he is not seen at public events. .
Instead, he speaks very forcefully on social networks, from which he continues to describe as "caste", "parasites" and worse epithets the same deputies with whom he must negotiate the fundamental laws of his
Government
.
"Milei is passionate, and his followers on social networks recognize that," Lisandro Bregant, a narrative and communication specialist, told EL MUNDO.
"That is her greatest capital. And her digital behavior shows that she does not betray her followers. She maintains herself in a certain way as one of them, even when she is president of the nation."
Milei's passion includes calling a counterpart like the president of Colombia, Gustavo Petro, a "murderous dictator" in a very short video ideal for viralization on networks or threatening the parliamentarians who were discussing the
omnibus law
that is in the process of being approved. , although with many modifications: "It is time for the representatives of the people to decide if they are on the side of the freedom of Argentines or on the side of the privileges of the caste or the corporate republic."
Unlike the vast majority of political leaders or frontline public figures, Milei takes care of his social networks himself.
It is he who enters
to
like
an astonishing number of messages, many of them extremely aggressive towards his political adversaries.
It is he himself who writes and almost always ends with
"Long live fucking freedom!"
which also sounded at
Davos
, where he celebrated the
views
of his speech as higher than those of any other speaker in the history of the
World Economic Forum
.
It is Milei who
scrolls
, reads, chooses, decides and uploads stories to
.
The ones she sees and the ones they send to her.
Only
TikTok
is outsourced, in theory still in the hands of Iñaki Gutiérrez, the head of social networks, only 22 years old, who lasted a month in the Government: he uploaded an end-of-year greeting with his girlfriend and then replicated the story on the profile of the Casa Rosada.
Too much, even for Milei, who days ago, in Jerusalem, he took a drawing in which he appears characterized as a Terminator, while she dedicates a "detected" to the union members, governors and deputies.
"Caste in sight, baby," the poster completes with an unequivocal message: Milei wants to eliminate her adversaries.
Although the truth is that she is not the Terminator.
"We have to put parental control on Javito's
cell phone
!", the C5N news channel, close to Kirchnerism, ironically said days ago.
The
cell phone
is the cell phone, the mobile phone.
Fascinated with the president's incontinence with the
cell phone
, C5N mocked Milei: "You're falling for all the
fakes
, Javo!"
They were referring to the attack that the president launched against the governor of the province of Buenos Aires, the Peronist Axel Kicillof.
In an extensive text, MIlei uploaded a post from the @kicilloveok account and mocked the governor, an economist like him, although at the opposite end of his thinking: "It seems to me that he exaggerated his affection for the bad part of the library, that is not part of the solution."
The problem was that the president was writing to a
fake
account , a parody account with only 5,630 followers.
MIlei was not deterred, he took the message sent to the fake account and sent it mentioning the correct one: "I am sending it to you so that you are aware, governor."
There are dozens and dozens of daily tweets,
likes
and retweets decided and executed by the man in charge of the eighth largest country in the world, from
a member of the G20
.
From a country in a deep economic and social crisis.
One of the latest, a post in which someone defines radicalism, a key party in Argentine history, as "the little whore of Peronism."
And Milei liked
it
.
Last week, Milei's Government announced the
closure of the National Institute against Discrimination, Xenophobia and Racism
(Inadi), claiming that it is "useless" and is a nest of Kirchnerists who get paid without working.
Days later, at the height of the president's confrontation with Ignacio Torres, the governor of the Patagonian province of Chubut, Milei reposted a tweet in which Torres, 35, appeared as a child in the middle of a scene suggesting rape.
In another tweet, Torres appears with features of Down syndrome.
Milei, who mocks the governor, calls him "Nachito" and says that he is incapable of reading a contract, validated that image with a
like
.
In other messages shared by Milei, the president of Brazil,
Luiz Inácio Lula da Silva
, with whom he does not speak, appears as a
partner of the terrorist organization Hamas
.
The president is "super respectful," said presidential spokesman Manuel Adorni.
"I think we should ask the president to stop the tweets," wrote journalist Silvia Mercado on the social network X.
"I think we have to ask some
journalists
to stop being such liars..." Milei responded.
"Does it violate the right to life, liberty or property to use
Nothing stops Milei, who at 53 years old gives shape to a fragmented speech, at times chaotic and deeply informal, although coherent and persistent ideologically: on his recent flight to Israel, via Rome, the Argentine president continued with the "fury tweeter" from the business class of ITA, the Italian airline.
He did the same thing when flying to the United States: his connection with social networks is never cut.
There he was born and there he wants to continue living.
The obsession with the networks and, above all, the speed with which he decides and executes what to upload, what to comment on, praise and criticize, leads the president to mistakes.
During the processing of the failed
omnibus law
, which Mileism identifies with "freedom" for Argentines, MIlei uploaded to Instagram a drawing made with Artificial Intelligence in which a gigantic lion (he) next to Congress opens a cage to "free "to thousands of Argentines.
The problem is that if you look closely at the drawing, the masses are not leaving the cage, but rather entering it.
The inner circle of the Argentine president, a deeply distrustful man, is extremely small.
In the midst of the heat wave that hit the country weeks ago, he was seen working in the Casa Rosada or in the presidential residence in Olivos with a black leather jacket, often closed up to the neck.
"Some theses assumed that under the coat there was a bulletproof vest," said
La Nación
, which claims that Milei actually works with the air conditioning set to arctic levels in an office that is "a kind of fortress, with the windows closed, without sunshine".
Milei remains largely an enigma for Argentines, although more and more are alarmed by his outbursts of anger.
"It's as if he were
gamifying
his Presidency," highlights a keen observer who prefers not to be identified.
"It's as if he were ruling with a virtual vision helmet, like in that movie,
Ready Player One
."