Alberto Rey
Updated Tuesday, February 27, 2024-21:21
This Is Me... Now
is just over an hour long, but you may have to watch it more than once to
metabolize it
.
Jennifer Lopez's new movie for Prime Video is
delirious
.
A monument
to bad taste, the shame of others, kitsch, expensive clothes
with visible logos and a woman's unfathomable ego.
This Is Me... Now
is a kind of
very long
autobiographical and allegorical video clip whose sole purpose is to remind us that
the universe revolves around
J.Lo.
This Is Me... Now
is torture and ecstasy (MDMA).
See this post on Instagram
We'll see if this
crazy project
is the beginning of some kind of transversal agreement between the artist and Amazon.
In addition to being a singer and actress, Lopez is
at the head of an empire
of products with her name, from
perfumes
to
clothing
.
Her fortune is estimated at
about $400 million.
The budget of
This Is Me... Now
is around 20 million.
She has paid them, theoretically, J.Lo out of her own pocket.
See this post on Instagram
Whether or not there is a global agreement between her and Amazon, what there is is a
relaunch plan for the
New York diva.
A great plan.
This Is Me... Now
will be followed by
an album and a documentary.
All three have a single protagonist.
In the film, this
role is so excessive
that from the first minute we seem to be watching a parody.
Then we see the roster of stars supporting Lopez (Jane Fonda, Trevor Noah, Kim Petras...) and we are aware of the
disproportionate ambitions
of the operation.
This is serious, very serious.
See this post on Instagram
This Is Me... Now
comes after
Halftime
, the Netflix documentary and, above all,
Hustlers of Wall Street
, the film with which J.Lo
seriously aspired to the Oscar.
But not even she was nominated for that brilliant and iconic performance.
In
Hustlers on Wall Street
, Ramona, her character, occasionally worked as a saleswoman in a clothing store.
That was part of Ramona's journey, but not J.Lo's.
She doesn't do normal person things.
Nothing about
This Is Me... Now
is normal.
And what did we expect.
Imagine that now J.Lo decides to shoot social films in Ireland or record a fado album.
She doesn't do those things.
That's why we love her.