Isabel Pedrejon
Updated Thursday, February 22, 2024-22:12
After weeks of rumors Chiara Ferragni and Fedez separate: the rapper has already left the family home
More legal troubles The Milan Prosecutor's Office focuses on Ferragni's contracts with Oreo after announcing cookies with false charitable purposes
Since
Chiara Ferragni
(36) dominated
court news
in mid-December last year when she was fined more than one million euros for selling the Pandoro Christmas candy for false charitable purposes, the
influencer
has been going into a tailspin.
To the
judicial problems
that it has, plus the dozen brands that have abandoned it such as Coca Cola or Safilo, the focus that the
Milan Prosecutor's Office
has placed on it as a result of the contracts with Oreo cookies also for false advertising purposes and its
veto
In the latest edition of Milan Fashion Week, her separation from Fedez (34) now joins her.
To know more
Controversy.
Chiara Ferragni continues to lose contracts: the millions she could lose after the 'pandoro solidario' scandal
Editorial: LOC/CORRIERE DELLA SERA
Chiara Ferragni continues to lose contracts: the millions she could lose after the 'pandoro solidario' scandal
Rich.
Chiara Ferragni: after the loss of credibility and an image crisis, is her marriage in danger?
Editor: ELENA BENAVENTE
Chiara Ferragni: after the loss of credibility and an image crisis, is her marriage in danger?
After
seven years of relationship
and
two children together
, Leone (6) and Vittoria, about to turn 3, the protagonists of the news have decided to end
their love story
that for a year had been plagued by
rumors of a crisis.
Fedez has already
left the luxurious
Milan conjugal penthouse.
See this post on Instagram
Chiara and Fedez have until now been one of the most important
influencer couples in the world,
since she has
29.2 million followers
and
he has 14.6 million,
which has allowed them to forge a
great fortune
that little by little it is deflating.
LOC published a few days ago that the value of the couple was
100 million euros,
although the majority percentage of that amount belongs to Chiara as she is the
100% owner of the
Sisterhood holding company on which several companies depend.
See this post on Instagram
When
Il Corriera della Sera
recently asked
how much Ferragni's empire is worth,
it revealed that Sisterhood in 2022
had a turnover of 4.5 million
with profits of 2.4 million.
Three other companies
depend on this macro-society .
The first is Ferragni Enterprises, owner
of the 240
square meter, €10 million penthouse located in the CityLife residential complex in Milan.
The second is Tbs Crew, which
manages blogs and
e-commerce under the banner of The Blonde Salad platform, which in 2022 had a turnover of 14.6 million euros and obtained profits of 5.1 million.
The third is Fenice, of which Chiara only owns 32.5% - the rest belongs to Barletta with 40% and Morgese with 27% - and which Bloomberg
valued at 75 million
dollars.
See this post on Instagram
In 2022,
Forbes
estimated that she had a turnover
of more than 30 million euros annually
and placed her as the most powerful fashion influence in the world.
Ahead of the Kardashians?
Her dizzying rise since
she began in 2009 led the Harvard Business Review to make her the
first object of study of a fashion influencer
in the academic field six years later
.
To give you an idea, according to the latest data published last November by
Statista
, Ferragni charged an average of
$95,000 for each advertising post
, followed by Gianluca Vacchi with $69,000.
That is why she was
the most powerful in Italy.
See this post on Instagram
Such was the influence of the young woman that when three years ago the footwear company Tod's announced her
incorporation into the board of directors,
the company was revalued by 100 million euros.
Crazy.
But a madness that allowed him
to buy Villa Matilda,
a beautiful property on Lake Como for five million euros.
See this post on Instagram
For his part, Fedez owns a
270-square-meter
duplex penthouse in CityLife that he rented in 2018 for
9,000 euros per month
after deciding to spend some time in Los Angeles to develop his work as a rapper.
The latest accounts presented in 2017 by his company Zedef srl show
income of almost 2.7 million
euros, for each advertising post on Instagram experts say that he would pocket around
35,000 euros
and
Forbes
estimates his fortune at 10 million euros. an amount
infinitely less
than that of his future ex-wife.
At the moment, more information about the Italian musician is unknown.
What is certain is that the Ferragnez empire is in the
doldrums.